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Sorzal Business Definition, Mission Statement

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SorzalÐŽ¦s Business definition, Mission statement

Market authentic and quality jewelry, pottery and artifacts in the United States. To be the reputation and world-known South American and African artifact for collectors and fanciers. As an intermediate of transferring ancient culture and art to the world through tangible items. And for the reason to expand our market, we will emphasize on our target consumers interests, curiosity and self-satisfaction.

Problem Defining

Sorzal is an artifacts distributor whose main function is transfer artifacts from South American and African artifact to the United States. Since they provide quality products and service so that they gain a reputation in this industry. The problem occurred that one mass-merchandise want to cooperated with Sorzal. They want Sorzal to be their supplier and they also assure that they will buy at lease 250,000 goods from Sorzal. But Sorzal also need to considerate many internal and external problems before make the decision. We will analyze that from many different situations and aspects in order to decide to make the right decision and suggestion for Sorzal.


Internal Factor


Ñ"Ь Reputation: since our company is long-history, our company was established in 1900ÐŽ¦s, and well known. We gain a high reputation in this industry.

Ñ"Ь All of our products are good verification of authenticity. Most of our customers completely satisfy with our products.Moreover, we use the local ram material and native craftspeople to produce all our artifacts. So, we can say that each of our products are uniqueness and worthy of collecting.


Ñ"Ь Insufficient supply: Although all of our products are come from South-America and Africa which are special and valuable, there are many constraints between us and the suppliers. For example, the suppliers can only provide us a certain amount number of artifacts because of the custom policy. On the other hand, our distribution channel is also limited in the market. We only have a few outlets and little own showing. It is also one main problem that we can not expand our market share efficiently.

Ñ"Ь Cost intensive of native artifacts: Experts are always cost much for making artifacts because making artifact is one uniqueness skill that you can not be replaced by machines. And also the high transportation fee and tax are other main current cost for our company.

Ñ"Ь Long producing time: for the reason of low productivity problem, to produce an item takes long time. In business world, time always costs much than money.

Ñ"Ь Limited product line: we only provide pottery and some related products in the market.

External Factor


Ñ"Ь The market is growing rapidly: for the last decade, the market got 20 percent growth. Though it declines in recent year, positive growth could be expected. The number of interested parties is getting more and more people.

Ñ"Ь Existing customer base: As stated in the article, the market is not saturated and the products are being populated because of the good sales in the own showing.

Ñ"Ь Room for expansion: Sorzal can introduce the artifact from Asia or else where to diversify the product mix.


Ñ"Ь Insufficient supply: Limitation supply from the origin, and the turbulent productivity of the native craftspeople.

Ñ"Ь Harder product development: Sorzal gets least control on the product design.

Ñ"Ь Higher competition: the competition increase to the fierce status from 5 to 11 competitors.

Ñ"Ь Bypassing Sorzal: the dealer or buyers bypass Sorzal to contract the suppliers directly, it will decrease our sales and also the distribution channel, which the buyer will no longer buy the artifacts through Sorzal.

Ñ"Ь The profit margin is shrinking: according to the fierce competition, Sorzal is forced to lower its selling price in order to gain sale and market share as much as possible.

Ñ"Ь Amateurs and ÐŽ§fly-by-nightЎЁ competitors: These kinds of competitors not only affect the sale of Sorzal, but also damage the image and the confidence of general public to the entire industry.

Evaluation of accepting the offer (Acceptance of mass merchandiser)


Ñ"Ь Sale increases: the distribution channel is expanded and the chain will purchase no less than $250,000. But Sorzal estimates that will be at least $1 million annually out of its general annually gross sales $12 million.

Ñ"Ь Getting well-known



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