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Dell Vision and Mission Statement

Essay by   •  February 12, 2011  •  Case Study  •  253 Words (2 Pages)  •  2,452 Views

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Michael Dell is the founder of Dell Inc. He started his business by simple built-to-order concept selling directly to customers. Later on he started direct sales by mail and phone. Dell is the first company to list a website. The profits dramatically increased when Dell started to sell its products through the website.

Dell Effect  collective commitment to our customers, direct relationships, global citizenship, team success and winning.

Dell's aim is to create loyal customers by providing superior experience at a great value. They are committed to direct relationships, providing best products with standard based technology outperforming the competition with value and a superior customer experience.


provide customers with superb value technology


high quality, relevant technology, customized systems


superior service and support, easy to buy, easy to use

Vision Statement:

Its the way we do business. It's the way we interact with the community. It's the way we interpret the world around us-- our customers needs, the future of technology, and the global business climate. Whatever changes the future may bring our vision -- Dell Vision -- will be our guiding force.

So Dell needs full customer satisfaction. In order to become the most successful computer company, they need the newest technology and loyal customers.

Mission Statement:

Dell's mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of:

* Highest quality

* Leading technology

* Competitive pricing

* Individual and company accountability

* Best-in-class service and support

* Flexible customization capability



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