Advertisement Analysis: Warrant

"Advertisement Analysis: Warrant"

The implicit warrant in this advertisement is that simple and quick products are superior. In our society this statement is becoming increasingly true. We are always looking for the new quicker faster way to do our tasks. New products come out all the time that claim to do tasks faster and it is assumed that they do it at nearly the same quality, but this does not matter as much as the need to get tasks done quickly.

Washing and waxing our cars are no exception. Many of us who wash and wax our cars do so on the weekend, because the process is rather time consuming. The process of washing the car is not so much the part that takes a lot of time, but rather the second part of waxing the car. First, the car must be completely dry and moved to a cool shaded spot to start the waxing process. Second, take the buffing applicator and add some liquid wax. Now take the applicator and buff the car in a circler motion making sure that no spot is missed on the car. After this is done the wax needs to dry to a haze, which can take anywhere from 20 minutes to and hour. Once the wax has dried to a haze the wax must now be buffed off with some force. The car should now shine and be almost as smooth as glass.

There are a few problems that can occur when waxing a car. Since, the wax has to dry on the car one major problem that one might encounter is the wax drying in the grooves of the car. I waxed my car about three months ago and still have white spots of wax in a few of the grooves. Another problem happens when wax gets on the plastic parts of the cars exterior. When this happens those plastic parts have a look like they have faded making the car look has though it is older and not well-taken car of. This look is the opposite of what people who wax their car are looking to achieve.

Our time is very important to us and products that can save us time are better then products that do not. Washing and waxing a car with other product take a lot of time and can have problems during the drying process. This product skips the step of having to dry the car and waiting for the wax to dry before buffing the car dry. According to this ad, products that save time and achieve a similar affect are worth a try.

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