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  • The Role of Situation Analysis in Marketing Plan

    The Role of Situation Analysis in Marketing Plan

    The role of situation analysis in marketing plan Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3). A successful marketing

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    Essay Length: 1,534 Words / 7 Pages
    Submitted: July 18, 2011
  • Marketing Plan for Starbucks

    Marketing Plan for Starbucks

    STARBUCKS Localized Marketing Plan for Beppu Store Title: Localizing Starbucks Beppu store Submit to: Prof. Alcantara Lailani L. Completed By: PK Marketing Consultants (Group 08) Table of contents 1. Executive Summary 3 2. Current marketing situation 4 3. SWOT analysis 8 4. Objectives and Issues 10 5. Marketing strategy 11 6. Action programs 13 7. Budgets 15 8. Controls 17 1.Executive Summary Starbucks found in Seattle's Pike Place Market in 1971 with hopes of creating

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    Essay Length: 5,998 Words / 24 Pages
    Submitted: July 12, 2010
  • Battery-Less Hearing Aid Marketing Plan

    Battery-Less Hearing Aid Marketing Plan

    10-Year Marketing Plan Battery-Less Hearing Aid Executive Summary Hard of Hearing patients need something that will suit there financial goals in the long run, be less of a hassle to worry about and enhance their hearing all at the same time. We propose in creating a Battery-Less-Hearing Aid and believe that it is the best option to go because Hard of Hearing patients will never have to worry about recharging batteries or buying new ones

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    Essay Length: 3,771 Words / 16 Pages
    Submitted: November 6, 2010
  • Marketing Plan

    Marketing Plan

    A marketing plan is the key to business. Its purpose is to maximize the business' profits. As opportunities crop up or the business environment changes, the objective and marketing strategies in the plan will aim toward the best action. The marketing plan and the strategic marketing plan fit together in that both are essential for the success of a business. Without a strategic marketing plan, businesses can become uncertain in marketing efforts. The purpose of

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    Essay Length: 1,369 Words / 6 Pages
    Submitted: November 6, 2010
  • Marketing Plan - New Nivea Product

    Marketing Plan - New Nivea Product

    Executive Summary: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone's agenda. From television portraying reality shows such as "Extreme Makeover" and fictional dramas such as "Nip and Tuck", it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no wonder

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    Essay Length: 1,441 Words / 6 Pages
    Submitted: November 24, 2010
  • The Gillette Company Marketing Plan

    The Gillette Company Marketing Plan

    The disposable Gillette Sensor 3 Razor with incorporated gel for men Gillette's $9.2 billion global business began on September, 1901 by the name of "American Safety Razor Company. In 1902 it was names Gillette Safety Razor Company. The Gillette Company today is the global market leader in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses. It is the largest known company for producing razors and

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    Essay Length: 2,062 Words / 9 Pages
    Submitted: November 29, 2010
  • Market Plan: Cafe

    Market Plan: Cafe

    Marketing Plan for INTERNET CAFЙS IN INDIA Table Of Contents 1 Executive Summary 2 2 Situation Analysis 3 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 7 2.1.4 Market Growth 9 2.2 SWOT Analysis 10 2.3 Competition 14 2.4 Services 14 2.5 Keys to Success 16 2.6 Critical Issues 16 2.7 Macro Environment 17 3.0 Marketing Strategy 17 3.1 Mission 18 3.2 Marketing Objectives 19 3.3 Financial

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    Essay Length: 6,022 Words / 25 Pages
    Submitted: December 7, 2010
  • The Shoe Doctor Marketing Plan

    The Shoe Doctor Marketing Plan

    MARKETING PLAN I. Introduction: I have created a marketing plan for "The Shoe Doctor". The Shoe Doctor will be a local business in the Brownsville area that will offer shoe repair services. There are only a small number of businesses in the valley that offer shoe repair, thus the need for a shoe repair service in the area is vast. II. Target Market: The proposed target market for "The Shoe Doctor" will be the lower

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    Essay Length: 1,106 Words / 5 Pages
    Submitted: December 9, 2010
  • Marketing Plan

    Marketing Plan

    Background Lighting Ramp Technology (CRT) is a privately owned broadband solution provider headquartered in Tampa, FL. CRT was incorporated in 1997 by three industry pioneers with a common vision: to create innovative solutions for the communications industry and take Internet Protocol (IP) and Ethernet capabilities to the 21st century. We generate revenue through several contracts leveraging our data transfer abilities into teleconferencing and security applications, but angel investor money and management goodwill still provide a

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    Essay Length: 5,946 Words / 24 Pages
    Submitted: December 19, 2010
  • Colgate-Palmolive Case - Marketing Plan

    Colgate-Palmolive Case - Marketing Plan

    Kim Pauszek Colgate-Palmolive Case-Marketing Plan I. Executive Summary A. Summary of situation analysis The Colgate-Palmolive case involves the Precision toothbrush, which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company's situation at the time the Precision toothbrush was introduced, and the different marketing strategies that we believe would be best for Colgate-Palmolive and their new toothbrush. B. Summary of marketing strategies The marketing strategies include proposed strategies involving product,

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    Essay Length: 3,838 Words / 16 Pages
    Submitted: December 24, 2010
  • Coke Marketing Plan for Line Extension

    Coke Marketing Plan for Line Extension

    Coke Bubbler: A Line Extension Business Definition: The Coca-Cola Company "exists to benefit and refresh everyone it touches (The Coca-Cola Company 1, p. 1)." To achieve this goal, Coke continually brings to market new products that address consumer interests, emphasizing both quality of products and emerging nutritional and taste features. To that end, Coca-Cola will introduce Coke Bubbler, a flavored tea-based beverage containing small "bubbles" or spheres of tapioca- or gelatin-based semi-solid flavors that

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    Essay Length: 1,560 Words / 7 Pages
    Submitted: December 28, 2010
  • Day Spa Marketing Plan

    Day Spa Marketing Plan

    Industry Overview: There are an estimated 12,100 spas throughout the United States. In the U.S. the largest spa category, accounting for seven of every ten spas, is day spa. Resort and hotel spas are the second largest, with club spas, medical spas, mineral spring spas and destination spas respectively trailing. Geographically speaking, the distribution of spas in the U.S. generally parallels that of the population distributions with the largest region being the North East. According

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    Essay Length: 1,296 Words / 6 Pages
    Submitted: February 3, 2011
  • H3 Hummer Marketing Plan

    H3 Hummer Marketing Plan

    TABLE OF CONTENTS Executive Summary.....................................................................................2 Current Marketing Situation...........................................................................3 History/Background............................................................................3 Purpose/Mission.................................................................................4 Products Offered................................................................................5 Financial Performance.........................................................................5 Threats & Opportunity Analysis.......................................................................6 Demographic Forces...........................................................................6 Economic Forces...............................................................................8 Natural Forces..................................................................................8 Technological Forces.........................................................................10 Political Forces................................................................................11 Cultural Forces.................................................................................12 Competitive Forces...........................................................................12 Marketing Strategy.....................................................................................13 Target Market..................................................................................13 Product..........................................................................................14 Price.............................................................................................16 Promotion.......................................................................................17 Place.............................................................................................21 Recommendations and Conclusions..................................................................23 Conclusion.......................................................................................24 Works Cited..............................................................................................26 I. Executive Summary The following material is based on research done on the General Motors Corporation and its specific new model of Hummer--the H3. This report gives a brief

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    Essay Length: 7,311 Words / 30 Pages
    Submitted: February 5, 2011
  • Marketing Audit - Nike, Inc.

    Marketing Audit - Nike, Inc.

    Biography page 1 Personal Biography My name is Jimmy Chao and I am 32 years old. I presently live in Scarborough, Ontario where I have been for the past ten years. Compared to Phoenix, Arizona where I came from, this place is very quiet and peaceful. Having an interest in technology, I studied computer science in Melbourne, Australia from 1990 to 1993. However when I first came to Canada, I had difficulty finding a

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    Essay Length: 2,502 Words / 11 Pages
    Submitted: February 7, 2011
  • Strategic Marketing Plan for Weatherpruf Plc

    Strategic Marketing Plan for Weatherpruf Plc

    MARKETING STRATEGY STRATEGIC MARKETING PLAN FOR WEATHERPRUF PLC BY ANDREW JUNIPER, REBECCA WOODWARD & ANDREW DEIGHTON Contents 1.0 Introduction / Goal Setting 1.1 Mission 1.2 Corporate Objectives 2.0 Situation Review 2.1 Marketing Audit 2.1.1 Market Overview and Sales Summary (current target) 2.1.2 Current Financial Position 2.1.3 PEST Analysis 2.1.4 Competition Analysis 2.2 SWOT Analysis 2.3 Assumptions 3.0 Strategy Formulation 3.1 Marketing Objectives 3.2 Strategy Options 3.3 Strategy Chosen 3.3.1 Core target markets / Marketing

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    Essay Length: 2,146 Words / 9 Pages
    Submitted: February 8, 2011
  • Marketing Plan for Restaurant

    Marketing Plan for Restaurant

    Executive Summary Company The Rams Head Pub & Eatery is an Irish style pub which is located at 1337 Main Street West, Hamilton, Ontario Problem Rams head is currently facing stagnant revenue, a lack of recognition in the area and a decrease in customers in the summer months. Marketing Audit Rams head is located across the street from McMaster University in a plaza. It offers pub style food and alcoholic and non alcoholic beverages. Occasionally

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    Essay Length: 8,977 Words / 36 Pages
    Submitted: February 9, 2011
  • Marketing Plan

    Marketing Plan

    Objective I am enthusiastically seeking a position that will utilize my customer service and Real Estate strengths, skills, experience and knowledge, while offering responsibility and opportunities for professional advancement. Education 12/2005 to 1/2006 Hogan School of Real Estate Tucson, AZ * Completed Real Estate Licensing Course 2003 to 2005 Pima Community College Tucson, AZ * Major in Business 08/99- 05/02 Sabino High School Tucson, AZ  Graduated  National Honor's Society  Participated in sports;

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    Essay Length: 293 Words / 2 Pages
    Submitted: February 10, 2011
  • Marketing Plan: Power Shirts

    Marketing Plan: Power Shirts

    Marketing Plan Powershirts CASE OVERVIEW Powershirts is a potential e-tailing partner for a clothing manufacturer located in Guadalajara, Mexico. The information we were given about Powershirts and the manufacturer is very limited, and we had no direct contact with management. The manufacturer has sold shirts in the Mexican market and has also sold men's slacks in the United States under a label undisclosed to us. They can produce shirts in any color; sleeve length, weight,

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    Essay Length: 2,695 Words / 11 Pages
    Submitted: February 12, 2011
  • Marketing Plan

    Marketing Plan

    1. Executive Summary Well Pharma, SA is a pharmaceutical company, founded in April 2008, in Porto, Portugal. The company aims to sell pharmaceutical products, in many therapeutic areas, such as: anti-infective, anti-hypertensive and anti-diabetic. The main object is to create with the target market a close relationship in a way that they will identify the Well Pharma productsÐ'Ò' at the time of prescribing. The company seeks to invest in a business area with strong potential

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    Essay Length: 521 Words / 3 Pages
    Submitted: February 13, 2011
  • Marketing Plan

    Marketing Plan

    When putting together a marketing plan, using the four P's are essential in properly executing the plan. When referring to the four P's I mean product, price, promotion, and place. Global Premier Development is a condo development company here in Orange County. G.P.D. has an extensive background in developing apartments and condos all throughout California. G.P.D's products are condos that will cater to families all throughout California. Considering the extremely inflated real estate values

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    Essay Length: 350 Words / 2 Pages
    Submitted: February 18, 2011
  • Making Memories Marketing Plan

    Making Memories Marketing Plan

    Making Memories Marketing Plan Your Name Table of Contents 1.0 Executive Summary i 2.0 Situation Analysis 1 2.1 Market Summary 1 2.1.1 Market Demographics 1 2.1.2 Market Needs 4 2.1.3 Market Trends 4 2.1.4 Market Growth 5 2.2 SWOT Analysis 7 2.2.1 Strengths 7 2.2.2 Weaknesses 7 2.2.3 Opportunities 7 2.2.4 Threats 7 2.3 Competitor Analysis 7 3.0 Marketing Strategy 9 3.1 Mission Statement 9 3.2 Marketing Goals 9 3.2.1 Product Objectives 9 3.2.2

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    Essay Length: 5,143 Words / 21 Pages
    Submitted: February 19, 2011
  • Day Spa Marketing Plan

    Day Spa Marketing Plan

    I. Table of Contents I. Executive Summary 3 II. General Company Description 3 III. Products and Services 3 IV. Marketing Plan 3 VI. Operational Plan 3 VII. Management and Organization 3 VIII. Personal Financial Statement 3 IX. Startup Expenses and Capitalization 3 X. Financial Plan 3 XI. Appendices 3 XII. Refining the Plan 3 As baby boomers struggle to stave off the inevitable impact of aging, they are driving the emergence of an explosive trend

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    Essay Length: 645 Words / 3 Pages
    Submitted: February 28, 2011
  • Marketing Plan, Target Corporation

    Marketing Plan, Target Corporation

    Marketing Plan for Target, Inc. 1. Situation Analysis Target is a national discount retailer started in 1962 from the Dayton Company. There are currently more than 1,300 stores in 47 states. They employ over 300,000 Target "Team Members" and have now been ranked as one of the top twenty corporate contribution givers in the nation. Target is currently climbing steadily up in the world of discount retailers to not only become on of the most

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    Essay Length: 921 Words / 4 Pages
    Submitted: February 28, 2011
  • Mlp Marketing Plan

    Mlp Marketing Plan

    Marketing Plan -------------------------------------------------------------------------------- Marketing Strategy presented in Question and Answer Format How can MLP be sure the CSOs will want the SRC ? How can MLP make money with a SRC design ? Why would an auto maker want to take a risk on producing the SRC ? How can MLP demonstrate that a market exists ? How big must the random sample of end users be ? Where will the SRC be test marketed

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    Essay Length: 3,083 Words / 13 Pages
    Submitted: March 1, 2011
  • The Strategic Marketing Plan - Ambi Pur

    The Strategic Marketing Plan - Ambi Pur

    Executive Summary Different sectors of household care in Malaysia are exhibiting different degrees of growth. In 2002, the value of growth for matured products, such as laundry care, insecticides, chlorine bleach and dishwashing products are driven downwards by price discounting. On the other hand as urban consumers are getting more sophisticated, household care sectors such as air fresheners and toilet care products experienced robust growth. New products such as electric air fresheners and fragrance liquids

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    Essay Length: 7,666 Words / 31 Pages
    Submitted: March 14, 2011

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