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  • Cowgirl Chocolates - Marketing Analysis Case

    Cowgirl Chocolates - Marketing Analysis Case

    Problem Statement Before spending an additional $3,000 on an advertising campaign Marilyn Lysohir needs to strategically consider how to reach her goal of becoming a profitable company by analyzing consumer perceptions, pricing strategies, identifying and gaining access to effective distribution channels and efficient use of its Web site. Situation Analysis Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate

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    Essay Length: 1,586 Words / 7 Pages
    Submitted: December 27, 2010
  • Real Estate Market Analysis

    Real Estate Market Analysis

    Table of Contents Market Analysis Forecast Population Growth to 2025 2 Housing Affordability, Average Sales Price and Growth 4 Housing Characteristics 6 Society and Ambiance 6 The age distribution 7 Types of households 8 Educational attainment 9 Economic Outlook 10 Unemployment Rates & Employment growth 10 Household income 11 Capital Improvement Program 12 Market Analysis 1. Forecast Population Growth to 2025 Collin County is one of about 3,141 counties and county equivalents in the

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    Essay Length: 2,176 Words / 9 Pages
    Submitted: December 30, 2010
  • Analysis of Financial Markets and Institutions

    Analysis of Financial Markets and Institutions

    Financial Markets and Institutions Looking at John's portfolio it is clear that he has decided to invest in many different types of company, that range from Banking to Information Technology. This spreads the risk factor and means that john has a much better chance of not making a big loss as his investments are widely spread. Obviously John's main investment objective is to get the biggest return on his investments. Looking at his investments John

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    Essay Length: 1,172 Words / 5 Pages
    Submitted: January 29, 2011
  • Tactical E-Marketing and Communications Planning

    Tactical E-Marketing and Communications Planning

    Tactical e-Marketing and Communications Planning Today companies need a smarter and faster marketing communications in order to compete effectively. A tactical e-marketing and communications plan can streamline and improve the overall marketing process. This paper provides a tactical approach to an e-marketing strategy for Apple and its portable digital music player - the iPod Shuffle. The strategy will include a pricing and promotional approach; how technology applications are used to support the overall strategy; changes

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    Essay Length: 4,104 Words / 17 Pages
    Submitted: February 3, 2011
  • Starbucks' Strategic Planning Using Swott Analysis

    Starbucks' Strategic Planning Using Swott Analysis

    Starbucks' Strategic Planning Using SWOTT Analysis "Mirror, mirror, on the wall, who's the fairest of them all?" - The Queen in Snow White. Beauty is only skin deep, companies must also look within to secure longevity. Before a company can successfully bring a mission statement and vision to fruition, they must take a good hard look into the mirror. A company must reflect upon internal strengths and weaknesses, external opportunities and threats, and consider the

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    Essay Length: 1,812 Words / 8 Pages
    Submitted: February 5, 2011
  • Londonair Marketing Communications Plan

    Londonair Marketing Communications Plan

    Institute of Business Administration & Management Assignment Kensington College of Business Report on Londonair Marketing Communications Plan to Mr. Ian Pirie Manager Director Subject: Marketing Management Professor: Neil Jones (KCB) Student Registration Number: 9876786 Date Issued: 18th March 2001 Hand in by: 6th May 2001 Kensington College of Business Wesley House, 4 Wild Court, Holborn, London, WC2B 4AU Phone: 020 7421 3683 Fax: 020 7404 6708 9876786 Table of Contents Unity Title Page 1.0- Introduction................................................03

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    Essay Length: 3,189 Words / 13 Pages
    Submitted: February 5, 2011
  • Market Audit and Competitive Market Analysis

    Market Audit and Competitive Market Analysis

    Market Audit and Competitive Market Analysis Executive summary The lack of access to mosquito nets and coils and to sanitation systems are central public health concerns, globally and in Rwanda. No single intervention has greater overall impact upon national development and public health than does the provision of mosquito nets and coils. Inadequate mosquito nets and coils contribute to 70 percent of diseases in Rwanda. In 2000, 40% of outpatient visits to health facilities were

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    Essay Length: 4,017 Words / 17 Pages
    Submitted: February 10, 2011
  • Nike Footwear 5 Forces Analysis

    Nike Footwear 5 Forces Analysis

    Nike has been able to outperform any competitor and exert a total domination over their industry: the sports footwear and apparel industry. Nike had a return on Capital Investment of 17% in Fiscal year 2005 that ended in May. To make sense of this performance, strategy class has taught me to apply these figures within an industry. By applying the 5 force analysis template, I have come to a better grasp of Nike's fortune in

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    Essay Length: 900 Words / 4 Pages
    Submitted: February 10, 2011
  • Marketing Analysis - Bhp

    Marketing Analysis - Bhp

    INTRODUCTION BHP Billiton is the worldÐŽ¦s largest diversified resources company. They employ some 35,000 employees in more than 100 operations in approximately 20 countries, reflecting their aim to be a premier global company. They also occupy industry leader or near industry leader positions in major commodity businesses.1 CORPORATE STRATEGY BHPÐŽ¦s corporate strategy is that it aspires to be one of the worldÐŽ¦s premier companies. This is to be accomplished by delivering upon their vision to

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    Essay Length: 2,388 Words / 10 Pages
    Submitted: February 13, 2011
  • Toyota Prius; Marketing Communications Plan

    Toyota Prius; Marketing Communications Plan

    April 2003 Toyota Prius; Marketing Communications Plan Prepared by ANDiDAS.COM Contents: Executive Summary 3 Introduction 3 The Automobile Market 4 Figure 1: UK new Car Market by Volume and Value, 1997-2001 4 Figure 2: Leading Suppliers of Cars to the UK Market, 2001 5 Figure 3: Main Advertising Expenditure on Car Brands, 2001 5 Prius Target Market 6 Demographic 6 Psychographic 6 Geographic 7 Toyota 8 SWOT Analysis 8 Campaign Objectives 10 Creative Strategy 11

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    Essay Length: 6,470 Words / 26 Pages
    Submitted: February 14, 2011
  • Strategic Plan Analysis - Ups

    Strategic Plan Analysis - Ups

    Strategic Plan Analysis - UPS History of UPS UPS is the world's largest package delivery company and is headquartered in Atlanta, Georgia. The company was started in 1907 by James (Jim) Casey at the age of nineteen. Jim Casey borrowed $100 from a friend and started the American Messenger Company in Seattle, Washington. Despite stiff competition, the company did well because of Jim's strict policies: customer courtesy, reliability, round-the-clock service, and low rates. He used

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    Essay Length: 1,683 Words / 7 Pages
    Submitted: February 17, 2011
  • Marketing Strategy Plan for Ukce

    Marketing Strategy Plan for Ukce

    Marketing Strategy Plan for UKCE UK center for education is a brand name today in Dhaka as a quality English language training center since 2004. Our student number has grown from five students to fifty students in every session. Also, we have started 'O' level and 'A' level from June last year with a group of quality professional and reputed faculty member. Currently, we have 35 students doing evening classes with us. The purpose of

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    Essay Length: 948 Words / 4 Pages
    Submitted: February 19, 2011
  • Marketing Analysis - Krispy Kreme

    Marketing Analysis - Krispy Kreme

    Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments, company stores operations, franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company

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    Essay Length: 1,615 Words / 7 Pages
    Submitted: February 20, 2011
  • Action Plan for Marketing Communications

    Action Plan for Marketing Communications

    Action Plan for Marketing Communications Although advertising can be very expense, it is effective! Advertising is a good return on investment because image and brand recognition drive consumers to buy products and services. Therefore, Dirty Deeds Incorporated (DDI) must start an advertising campaign in order to familiarize and charm their target audience. This will assist DDI in moving past the introduction stage, and into the growth stage by establishing a strong and emergent customer base.

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    Essay Length: 1,458 Words / 6 Pages
    Submitted: February 21, 2011
  • Marketing Analysis of "slimjim"

    Marketing Analysis of "slimjim"

    SNAP INTO A SLIM JIM! Marketing analysis of "SlimJim" (subsidiary of "ConAgra Foods, Inc.") Marshall School of Business, USC By: Ilya Voziyan This paper is my own work I. Environment: Company/Customers/Competition According to the Food Market Institute, an average American spends ninety-three dollars on groceries every week. Given the diversity of foods that Americans consume, few might believe that many of those foods might in fact be produced by the same company. Even fewer

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    Essay Length: 2,994 Words / 12 Pages
    Submitted: February 21, 2011
  • Maytag's Marketing Strategy Plan

    Maytag's Marketing Strategy Plan

    Maytag's Marketing Strategy Plan If asked what you know about Maytag's marketing program, the first thing to come to mind would probably be its "lonely repairman" ad campaigns. For 35 years, those ads have helped position Maytag as a reliable brand for major appliances. Gordon Jump, an actor who really was a former Maytag repairman, played the lonely repairman role in ads for 14 years. In 2004, another veteran character actor, Hardy Rawls, took on

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    Essay Length: 3,599 Words / 15 Pages
    Submitted: February 21, 2011
  • Marketing Analysis - Kfc

    Marketing Analysis - Kfc

    Marketing Analysis - KFC Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public

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    Essay Length: 5,175 Words / 21 Pages
    Submitted: February 22, 2011
  • Nike Strategic Analysis

    Nike Strategic Analysis

    Introduction Every box of Nike shoes states, "engineered and built to the exact specifications for championship athletes around the world." Nike has become the measuring stick in the world of merchandising and endorsing. Top athletes around the world are often seen with a famous Nike swoosh on their shoes. It is not uncommon to see some form of Nike product everywhere you look. It all begins with Phil Knight, a competitive runner, who incorporated Blue

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    Essay Length: 3,825 Words / 16 Pages
    Submitted: February 23, 2011
  • Nike - Financial Ratio Analysis

    Nike - Financial Ratio Analysis

    Nike, Inc. Financial Ratio Analysis In assessing the significance of various financial data, experts engage in financial analysis, the process of determining and evaluating financial ratios. A ratio is a relationship that indicates something about a company's activities, such as the ratio between the company's current assets and current liabilities or between its accounts receivable and its annual sales. The basic source for these ratios is the company's financial statements that contain figures on assets,

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    Essay Length: 2,366 Words / 10 Pages
    Submitted: February 26, 2011
  • Marketing Management Case Analysis

    Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: February 26, 2011
  • Strategic Plan Analysis Paper

    Strategic Plan Analysis Paper

    Strategic Plan Analysis Paper Total quality management (TQM) involves the application of quality management principles to all aspects of the business. TQM requires that the principles of quality management be applied in every branch and at every level in an organization. Typical of an organization going through a total quality process would be a clear vision, few inter-departmental barriers, employee training, excellent customer relations, and the realization that quality is not just product quality but

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    Essay Length: 1,519 Words / 7 Pages
    Submitted: February 27, 2011
  • Business Planning Analysis

    Business Planning Analysis

    Formulation of a mission statement is very important part in the set up of every business or organisation.Traditionally, defining the mission answers the question:"What business are we in?" I have definied a mission statement of one oligopolistic company in the business environment of our country.The name of the company is Mobiltel.At my point of view its mission should be: To develop the best and most reliable wireless network in the country that empowers people with

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    Essay Length: 535 Words / 3 Pages
    Submitted: March 1, 2011
  • Marketing Research Planning for Decision Making - an Example Agency Brief a the Agency's Proposal

    Marketing Research Planning for Decision Making - an Example Agency Brief a the Agency's Proposal

    Research Planning for Decision Making February 2006 Research brief to examine customer attitudes towards the activities and performance of Halifax/Bank of Scotland Personal Banking sales colleagues Introduction to the brief You are invited to put forward a proposal to undertake a marketing research brief to examine customer attitudes towards the activities and performance of the Halifax/Bank of Scotland ('HBOS') Personal Banking ('Banking') mass market sales force. Introduction to HBOS and Banking HBOS, part of HBOS

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    Essay Length: 4,142 Words / 17 Pages
    Submitted: March 2, 2011
  • Nike Analysis

    Nike Analysis

    Nike Analysis Table of Contents Company history...Pages 3-5 Environmental issues...Pages 5-6 Marketing Objective...Pages 6-7 Strategy Control...Page 7 R and D...Page 8 SWOT...Pages 9-11 Competition Strategy...Page 11 Political/Legal...Page 12 Cultures ...Page 12 Demographics...Page 13 Economic Strategy...Page 13 Global Strategy...Page 14 Environmental Strategy...Page 15-16 Long Term Objectives...Page 16 Specific recommendations...Page 17 Conclusion.... Page 17 Financials ...Page 18-19 References...Page 20 Company History I have chosen Nike to produce an analysis on. It is important for a company

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    Essay Length: 3,753 Words / 16 Pages
    Submitted: March 20, 2011
  • Market Analysis and Market Opportunities

    Market Analysis and Market Opportunities

    David J Freiman stated in his book What every manager needs to know about marketingÐ'- "Just as one would not build a house on sand one should not undertake a marketing programme that is not built on a firm foundation of market knowledge." Identifying market opportunities is critical to the development and survival of an enterprise. When identifying new market opportunities, managers need to examine a variety of factors involved in entering or not entering

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    Essay Length: 954 Words / 4 Pages
    Submitted: April 16, 2011

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