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Last update: May 29, 2015
  • Kfc Marketing Plan

    Kfc Marketing Plan

    Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador)

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    Essay Length: 691 Words / 3 Pages
    Submitted: March 17, 2011
  • Marketing Plans

    Marketing Plans

    A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a

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    Essay Length: 4,508 Words / 19 Pages
    Submitted: March 22, 2011
  • Outline the Main Benefits/advantages and the Potential Disadvantages/drawbacks Associated with Marketing Planning, Based on a Critical Review of the Literature

    Outline the Main Benefits/advantages and the Potential Disadvantages/drawbacks Associated with Marketing Planning, Based on a Critical Review of the Literature

    Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature. Marketing planning is a series of activities in a logical sequence leading to the setting of marketing objectives and the formulation of plans for achieving them. There has been much research into the advantages and disadvantages of marketing planning; the main findings will be described in this paper. Marketing planning helps to identify potential sources

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    Essay Length: 636 Words / 3 Pages
    Submitted: March 29, 2011
  • Marketing Plan - Head Start

    Marketing Plan - Head Start

    Marketing Plan Head Start 1.0 Executive Summary Head Start is a Not-for-Profit organization authorized by congress in 1965. This national organization is "a comprehensive early childhood development program for low income families." (HSEOC brochure) Head Start of Eastern Orange County established themselves in Newburgh in 1967 and has been servicing the community since. HSEOC caters to children that come from poor families of the community. The program takes on the responsibility of preparing these children

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    Essay Length: 4,268 Words / 18 Pages
    Submitted: April 2, 2011
  • Marketing Plan - Microfreeze

    Marketing Plan - Microfreeze

    Executive Summary The reverse microwave market is a newly forming market, and our new product the Microfreeze hopes to grab a 5% market share in our first year. There have been certain trends in the current microwave market, and since our product is so similar to the microwave, we hope to use these trends for our success. Our competition is going to be from the already large corporations and microwave producers such as GE, Sharp,

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    Essay Length: 2,700 Words / 11 Pages
    Submitted: April 8, 2011
  • Non-Profit Marketing Plan

    Non-Profit Marketing Plan

    I. Executive Summary Grief Counseling Center (GCC) is a non-profit organization established to provide counseling services for individuals who are suffering the loss of a family member. Services will be provided at a nominal fee. The Founder of GCC not only believes in the need for this service, but also is willing to devote his time and money to help those suffering from grief. Grief Counseling Center provides mental health services for a diversified clientele.

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    Essay Length: 1,792 Words / 8 Pages
    Submitted: April 18, 2011
  • Marketing Plan for Fitness Center

    Marketing Plan for Fitness Center

    Executive Summary 1.0 Executive Summary Corporate Fitness will serve Seattle-area businesses, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At Corporate Fitness (CF), we tie worker productivity directly to the health care

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    Essay Length: 2,646 Words / 11 Pages
    Submitted: April 21, 2011
  • Apple Marketing Plan

    Apple Marketing Plan

    Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer Market 17 New Products 17

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    Essay Length: 9,643 Words / 39 Pages
    Submitted: April 22, 2011
  • Marketing Plan for Starbucks

    Marketing Plan for Starbucks

    Introduction The purpose of this paper is to describe the attributes of the Starbucks Chai Tea and energy drinks in detail. The pace at which this product will move through the product life cycle will be described as well as the factors that will impact its movement. Also, details on how the product life cycle will impact the marketing of the Chai Tea and energy drinks will be identified. The positioning and differentiation strategies for

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    Essay Length: 1,677 Words / 7 Pages
    Submitted: April 30, 2011
  • McBride Financial Services Marketing Plan

    McBride Financial Services Marketing Plan

    MARKETING PLAN McBride financial services Sharon Ledger October 26, 2007 McBride Financial Services will be looking at targeting a new market of people to help out with its financial services. We will be exploring new techniques and new ways to advertise to make sure that all persons who are ready to take their financial independence in their own hands, and be able to buy a new home that they can be proud of.  McBride Financial

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    Essay Length: 1,267 Words / 6 Pages
    Submitted: May 5, 2011
  • Montreal Vip Strategic Marketing Plan

    Montreal Vip Strategic Marketing Plan

    Table of Contents Executive Summary...........................................................................................................3 Product Profile..............................................................................................................4 Business Review................................................................................................................6 Key Issues/Key Learnings..............................................................................................9 Planning Conclusions.....................................................................................................11 Marketing Strategy & Objectives...............................................................................16 Key Strategic Marketing Initiatives................................................................18 Marketing Programs...............................................................................22 Calendar of Events......................................................................................................25 Brand Economics.............................................................................................26 Risks..................................................................................................................................27 Financials............................................................................................$$ References............................................................................................28 Appendix A - J ..........................................................................................................29-37 Executive Summary Montreal VIP currently offers an unlimited variety of services, ranging from writing business proposals to organizing fundraising events, to strip clubs outings for the guys / girls. Although this gives them great versatility to serve almost

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    Essay Length: 7,638 Words / 31 Pages
    Submitted: May 5, 2011
  • Ipod Nano Marketing Plan

    Ipod Nano Marketing Plan

    TABLE OF CONTENT I. EXECUTIVE SUMMARY: 2 II. INTRODUCTION: 3 III. SITUATION ANALYSIS: 4 III. 1. Market Situation: 4 III. 2. Product Situation: 5 III. 3. Competitive Situation: 5 III. 4. SWOT Analysis: 6 IV. MARKET OBJECTIVES: 7 IV.1. Mission Statement: 7 IV.2. Objectives: 7 V. MARKET TARGETING: 7 VI. MARKETING POSITIONING: 8 VI. 1. Positioning Statement: 8 VI. 2. Perceptual Maps: 8 VI. 3. Possible Competitive Advantages: 10 VI. 4. Positioning Strategy: 10 VII.

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    Essay Length: 4,341 Words / 18 Pages
    Submitted: May 11, 2011
  • Organic Movements Marketing Plan

    Organic Movements Marketing Plan

    Organic Movements Marketing Plan Organic Movement 90 Alton Road Port View Miami Beach, Florida. 33139 305- 542 22 33 Organic Movements. com 1. Executive Summary 2. The Market 2.1 Market Demographics............................................................ 3 2.2. Market Segmentation an Target Marketing 5 2.3 Market Growth......................................................................6 2.4 Competition .........................................................................7 3. Overview of the Organization 3.1. Mission 10 3.2 Product Offering..................................................................10 3.3 Product Life Cycle ...............................................................11 3.4 Positioning.........................................................................12 3.5 SWOT Analysis...................................................................13 3.5.1. Strengths.....................................................................13 3.5.2 Weakness.....................................................................15 3.5.3 Opportunities................................................................15 3.5.4 Threats........................................................................15

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    Essay Length: 4,973 Words / 20 Pages
    Submitted: May 29, 2011
  • Marketing Plan for Lonmin

    Marketing Plan for Lonmin

    1. Introduction Lonmin Plc is the world's third largest primary platinum producer, with a primary listing on the London stock exchange. They have four mines located in South Africa, three in the Marikana area and one in Limpopo province. Lonmin process the concentrate from their mines through their Smelter and Refineries to deliver finished metal to market. 2. Financial Summary 1 § Operating profit for the year amounted to $353 million an increase of

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    Essay Length: 4,086 Words / 17 Pages
    Submitted: June 4, 2011
  • The Nest Café Marketing Plan

    The Nest Café Marketing Plan

    The Nest Café Marketing Plan Table of Contents Mission Statement 3 Product Introduction & Description & Target Market 5 Strategic Initiatives 8 Situational Analysis 10 Strategies/Tactics 15 Marketing Program 18 Financial, Budgets, Forecasts 24 Product/Service Evaluation 30 Appendix 33 Mission Statement Nest Café founded in July, 2004, located in Bartlett, Illinois creates an extraordinary equal parts urban enclave and affable neighborhood café dining experience. Eat, drink and feel the love as you experience the distinctive

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    Essay Length: 4,056 Words / 17 Pages
    Submitted: December 3, 2011
  • Strategic Marketing Plan

    Strategic Marketing Plan

    ABSTACT A business should deploy resources at its disposal to achieve and maintain defensible competitive positional advantages in the marketplace. This paper focuses on how a business should deploy marketing resources at its disposal to facilitate the achievement and maintenance of competitive positional advantages in the marketplace. As product-markets grow, the competitive landscape has evolved from a predominantly physical marketplace to one encompassing both the physical and the electronic marketplace. This paper gives a conceptual

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    Essay Length: 2,363 Words / 10 Pages
    Submitted: November 8, 2012
  • Marketing Planning Report

    Marketing Planning Report

    MARKETING PLANNING REPORT ON THE DEVELOPMENT OF SCOTTISH THEME PARK Submitted by: Monika Huserkova Submitted to: Lorraine Farguharson Date: 5. November 2008 Word Count: 1200 Contents Page Section A Terms of Reference B. Summary C. Introduction D. Methodology E. Research Findings F. Conclusion G. Recommendation A. Terms of Reference Leisure Leaders (Scotland) plc is proposing to develop a Scottish Theme Park 15 miles West of Edinburgh with a projected capacity of 5000 visitors per day.

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    Essay Length: 1,015 Words / 5 Pages
    Submitted: November 28, 2012
  • Apple Marketing Plan

    Apple Marketing Plan

    hardware products. The company dedicate more advances and grow more new products and stretch products types. From table 1, Apple adopts market skimming strategic. The value is middle-high level. In order to increase get the most out of incomes, they agreed their prices greater Microsoft is currently the largest company in the computer industry. With a market capitalization of $291 billion, Microsoft has built an empire by dominating software sales for personal computers. Stock growth

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    Essay Length: 262 Words / 2 Pages
    Submitted: November 29, 2012
  • Marketing Plan

    Marketing Plan

    Portfolio Executive Summary The business intends to brand decision corridors, define brand essence, display brand benefits, and engage in QDVPIII marketing models, incorporate sales drivers, select target groups and in trade activities. Various combinations of these vehicles will be actioned to create the pull required to achieve sales targets. The Challenge Products to be marketed are 1. Customer Service Training, 2. Consultancy Services, 3. Seminars, 4. Motivational Presentations, 5. On Site Evaluations. The challenge will

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    Essay Length: 1,966 Words / 8 Pages
    Submitted: December 6, 2012
  • Marketing Plan for Paradise Group

    Marketing Plan for Paradise Group

    Executive Summary This report was commissioned to analyse and evaluate Paradise Group's business in the Food and Beverage industry. It is also proposed that Paradise Group should adopt market penetration strategy into the Indonesia's Halal food consumption market. The research analyses the current situation of Paradise Group in the current market - Indonesia. Indonesia is one of the highest populated countries in the world and 85% of the human population there are Muslims. Paradise Group

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    Essay Length: 4,870 Words / 20 Pages
    Submitted: February 13, 2013
  • Nescafe 3 in 1 Marketing Plan

    Nescafe 3 in 1 Marketing Plan

    I. Brand: Nescafe 3in1 Product Genre: Beverages II. The Market/Consumer: Nescafe's target market are the Filipino people who desires a real taste of coffee combined with brown sugar and is in all types of people in different walks of life. Basically they are averaging two to four cups of coffee a day. The target markets are 16-65 years old, social class B, C and D. They are either an office employee, a manual worker, a

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    Essay Length: 497 Words / 2 Pages
    Submitted: February 28, 2013
  • Marketing Plan

    Marketing Plan

    Marketing Plan: Phase II Annette Ford, Michelle Lorentson, David Rivera Jr. MKT 421 March 13, 2013 Prof. Howard Kersey Marketing Plan: Phase II Marketing is a crucial part of an organization's success. Knowing the target audience to include potential buyers and consumers can essentially project the place and place of the organization's product. The organization's marketing technique should focus on current and future opportunities separating them from their competition. This paper will identify the segmentation

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    Essay Length: 786 Words / 4 Pages
    Submitted: March 13, 2013
  • Sole Heaven Marketing Plan

    Sole Heaven Marketing Plan

    Table of Contents Executive Summary 4 Company Description 4 Mission Statement 5 Goals 5 Core Competency 5 Situation Analysis 6 Industry Analysis 6 SWOT Analysis 8 Competition 9 Consumer Analysis 9 Geographic 9 Demographics 9 Behavior Factors 9 Marketing Strategy 10 Marketing Mix 10 Product Launch Objectives 10 Target Markets 10 Ballroom Shoe Manufactures 10 Ballroom Schools 10 Ballroom Accessory Companies 11 End User - Professionals 11 Market Needs 11 Customer Value Proposition 11

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    Essay Length: 6,153 Words / 25 Pages
    Submitted: March 31, 2013
  • Marketing Plan

    Marketing Plan

    I. Executive Summary Canape was founded by Mr. Chirag Naik in 2007 with its first single store set up in Margao city in the year 2007 and then went on to open more store after the success of its first store. Recently in 2013 one more store was opened in Miramar. Their first store in 2007 was one of the first to start the concept of self service which is also known as food court

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    Essay Length: 1,112 Words / 5 Pages
    Submitted: August 31, 2013
  • Walmart Stategic Marketing Plan

    Walmart Stategic Marketing Plan

    Walmart Marketing Plan I. Marketing Objectives This marketing plan aims to increase Wal-Mart's inventory turnover ratio but at the same time, making sure that sufficient inventory would be available to meet demand, leading to increase in sales, particularly in the apparel category, by 5% in one year. Aside from that, this marketing plan aims to aid Wal-Mart: * To develop Wal-Mart's own brand of new cheap chic apparel line * To improve advertising and merchandising

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    Essay Length: 4,594 Words / 19 Pages
    Submitted: December 1, 2013

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