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  • Nescafe Case Study

    Nescafe Case Study

    TABLE OF CONTENTS TOPIC PAGE I. Market Background 4 II. Objectives 7 III. Market 7 IV. Research Methodology 8 V. Findings 8 A. STEP Analysis 8 B. Market Size Estimation 10 C. Spotting Opportunities 11 1. Opportunities Product Life Recycling and Extension 11 2. Opportunities for Promotional and Product Extension 12 3. Opportunities for Market Development 13 4. Opportunities for Better Brand Loyalty and Switching Strategies 14 5. Opportunities for Improving the Competitive Status of

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    Essay Length: 8,850 Words / 36 Pages
    Submitted: July 15, 2010
  • Apple Inc Case Study

    Apple Inc Case Study

    Company Background Apple Inc. and its wholly-owned subsidiaries (collectively "Apple" or the "Company") design, manufacture, and market personal computers, mobile communication devices, and portable digital music and video players and sell a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. In addition, the Company sells a variety of third-party MacintoshR

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    Essay Length: 646 Words / 3 Pages
    Submitted: July 15, 2010
  • McDonalds Case Study

    McDonalds Case Study

    Gap - Analysis [pic] andidas.com Contents: |Executive Summary |3 | |Terms Of Reference |3 | |Objectives |3 | |Research Approach |3 | |Background |3 | | | | |2 Main Aims & Objectives |4 | | | | |2.1 Product & Market Strategy |4 | |2.2 Ethical Stance |4 | |2.3 Environmental Policies |4 | |2.4 Financial Performance |5 | | | | |3 Gap Analysis |5 | |3.1 Product & Market Strategy |5 |

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    Essay Length: 14,692 Words / 59 Pages
    Submitted: July 18, 2010
  • Quasar Communications Inc. Case Study

    Quasar Communications Inc. Case Study

    Quasar Communications Inc. CASE A. What are the major problems reported by small customer project managers? Throughout the case, there were many problems that were reported by small customer project managers. The first major problem is that the project managers feel that the small customers suffer in regards to time commitment and priority from the business. The project managers feel as if it is impossible to organize themselves to effectively manage several projects at the

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    Essay Length: 522 Words / 3 Pages
    Submitted: July 18, 2010
  • Brain Teaser Case Study

    Brain Teaser Case Study

    Brain Teaser Case Study Bitsy Brooks University of Phoenix Advanced Topics in Accounting Research July 5, 2010 Use FARS to identify what standard-setters have said as to the superiority of accrual accounting relative to a cash basis. Do you agree with the justification offered for accrual accounting? Explain. Accrual accounting is a much better system than cash basis accounting. The accrual accounting promotes matching concepts and cautiousness which are two basic accounting concepts. In cash

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    Essay Length: 487 Words / 2 Pages
    Submitted: July 18, 2010
  • Nike Inc Case Study

    Nike Inc Case Study

    SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market

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    Essay Length: 1,710 Words / 7 Pages
    Submitted: August 31, 2010
  • Brinkerhoff International Inc Case Study

    Brinkerhoff International Inc Case Study

    MEMORANDUM TO: JUAN C. ARAQUE FROM: GROUP #6 SUBJECT: CASE STUDY FOR COMPANY "BRINKERHOFF INTERNATIONAL INC." DATE: 11/14/00 CC: HUMAN RESOURCE DIRECTOR OBJECTIVE: After careful review and analysis of the situation and the facts surrounding the company Brinkerhoff International Incorporated (BII), our team has been able to develop a viable course of action to efficiently improve productivity and relations within the organization. PROBLEMS IDENTIFIED: It is apparent through financial records that Rig 1-E by far

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    Essay Length: 2,800 Words / 12 Pages
    Submitted: September 1, 2010
  • Jenny Saigon - Employed at Meijers - Case Study

    Jenny Saigon - Employed at Meijers - Case Study

    Jenny Saigon Jenny Saigon is a 23-year-old female who is currently employed at Meijers, and has been working a cashier there for three weeks. Jenny's last job as a childcare provider was short lived, lasting only about 4 months total. When Jenny heard from a friend that Meijers was on a hiring frenzy, she immediately quit her stressful babysitting job and put in an application. After a brief interview, Jenny was informed that she was

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    Essay Length: 1,094 Words / 5 Pages
    Submitted: September 3, 2010
  • Case Study: Dell Computer Corporation

    Case Study: Dell Computer Corporation

    CASE STUDY A : DELL COMPUTER CORPORATION Introduction Michael Dell founded Dell Computer Corporation in 1984 with a simple vision and business concept - that personal computers can be built to order and sold directly to consumers. Michael believed his approach had two advantages: (i) by passing distributors and retail dealers eliminated the markups of resellers, and (ii) building to order greatly reduced the costs and risks associated with carrying large stocks of parts, components

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    Essay Length: 1,715 Words / 7 Pages
    Submitted: September 13, 2010
  • E-Bay Case Study

    E-Bay Case Study

    E-commerce and Security Abstract This project will look at e-Commerce, concentrating on security measures of an online auction site, eBay. Security on the Internet is a concern for any online business in today's society. We will discuss online services, how businesses on the Internet conduct their transactions and shipping. With eBay we will be looking at their operation procedures while concentrating on Firewalls, Transparent Cryptographic File and Public Key Infrastructure as possible solutions for security

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    Essay Length: 811 Words / 4 Pages
    Submitted: September 17, 2010
  • Case Study

    Case Study

    My idea for the team project is on the current process used for repair or replacement for the Sony Playstation 2 systems after the 90-day warranty period. The process used before the warranty period is over is very efficient. There is rarely a variation in the process time. The process is a storefront calls in for a return authorization form. We then fax the form to them, and the manager fills it out at his

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    Essay Length: 369 Words / 2 Pages
    Submitted: October 7, 2010
  • Business Ethics - Sears Auto Centres Case Study

    Business Ethics - Sears Auto Centres Case Study

    Ethical businesses look at the moral implications of their actions, from product development to manufacturing to distribution, in order to stay competitive. Many issues fall under the rubric of business ethics; for instance, human rights, environmental protection, worker health and safety, labor standards, and marketing. Business ethics likewise is concerned with a business compliance with internal regulations and government mandates. A truly ethical company looks beyond its own ethical practices to the practices of its

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    Essay Length: 552 Words / 3 Pages
    Submitted: October 9, 2010
  • Kmart Case Study

    Kmart Case Study

    KMART CORPORATION FACTS- Kmart was formed in the late 1950's to challenge new forms of discount stores. They are a descendant of an organization Sebastian S. Kresge. The average Kmart store is around 100,000 square feet. In 1987 Kmart was the largest discount retailer in the United States. They currently have 2,223 stores and last year they had over $25 billion in sales which is nearly double that of Wal-Mart. In 1991 they opened their

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    Essay Length: 485 Words / 2 Pages
    Submitted: October 10, 2010
  • Case Study Leonardo Bridge Project

    Case Study Leonardo Bridge Project

    When Leonardo da Vinci designed a 240 meters bridge it would have been the longest bridge in the world. His plan was ambitious. In 1502, a skeptical sultan rejected Leonardo's design as impossible, but 300 years civilization finally embraced the engineering principle - arches as supports - underlying the construction. The bridge has been constructed, in Norway. Now instead of spanning the Bosporus , his visionary creation was destined to span 500 years as a

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    Essay Length: 1,278 Words / 6 Pages
    Submitted: October 17, 2010
  • Case Study on Pepsi

    Case Study on Pepsi

    Assignment # 4 1) One of the most important ways a bank can make sure its loans meet regulatory standards and are profitable is by establishing a written loan policy. A loan policy gives loan officers and the bank's management specific guidelines in making some loan decisions and in shaping the over all portfolios of the bank. The following are the most important elements of a Written Loan Policy; 1. Statements of Lending: A statement

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    Essay Length: 1,144 Words / 5 Pages
    Submitted: October 21, 2010
  • Harley-Davidson Case Study

    Harley-Davidson Case Study

    EXECUTIVE SUMMARY This report examines the Harley-Davidson phenomenon. From near bankruptcy to double-digit growth every year, Harley-Davidson has something working for them. That something is called "strategic planning and development." With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors through the implementation of new management, marketing, and/or manufacturing techniques. Harley-Davidson is one of those excellent companies whom has challenged

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    Essay Length: 4,126 Words / 17 Pages
    Submitted: October 27, 2010
  • A&p Case Study

    A&p Case Study

    A&P In the short story ?A&P?, Sammy a young checker at the A&P, a local grocery store, experiences some unusual customers that end up affecting his entire life through a series of events. First person narration, characterization, motivation, geographical setting, and symbolism are a few of the ways the author, John Updike gives the reader an inside look into the adolescents mind. All of these literary devices enhance the meanings of the story?s symbols as

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    Essay Length: 843 Words / 4 Pages
    Submitted: October 31, 2010
  • Marketing Malt Liquor (case Study)

    Marketing Malt Liquor (case Study)

    Case 6. Marketing Malt Liquor Ð'* January 1991 the company filed for protection in the NY bankruptcy court, claiming a large debt. Ð'* G. Heileman introduced PowerMaster a Malt Liquor with 5.9 percent alcohol content o Law states beer over 4% alcohol content to be labeled as a malt o Typical Malt beer is 5.5% o Typical Average beer is 3.5% Ð'* Summer 1991, the Surgeon General and advocacy group led by the Center for

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    Essay Length: 265 Words / 2 Pages
    Submitted: October 31, 2010
  • Apple Computer V. Doe - Case Study

    Apple Computer V. Doe - Case Study

    Apple has two lawsuits pending that involve rumor-tracking Web sites. In Apple Computer v. Doe No. 1, et al. (or Apple v. Does for short), the company is suing up to 25 unnamed individuals for misappropriation of trade secrets--specifically, leaking Apple's confidential information about an unreleased audio product code-named "Asteroid" to Think Secret, AppleInsider, and Jason O'Grady's PowerPage. As part of the discovery process, Apple obtained subpoenas for all three sites for any and all

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    Essay Length: 820 Words / 4 Pages
    Submitted: October 31, 2010
  • Nadia Companies - Case Study

    Nadia Companies - Case Study

    Executive Summary Today's companies are operating in an atmosphere of rapidly changing competition, technology, laws and policies. Therefore the companies have to seriously re-analyze their business objectives and marketing strategies and tactics in order to satisfy the need of the target consumers and thereby achieving their own objectives. The aim of the report is to explain the various objectives of marketing and it communications, to explore its various tools, emphasis their importance and functions

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    Essay Length: 3,719 Words / 15 Pages
    Submitted: October 31, 2010
  • Case Study

    Case Study

    Philosophy 324 Case 9 Is a good lawyer just considered good if they keep their confidences with their clients and win their cases? Or is their more to a good lawyer? I think there should be much more. Lawyers should be obligated to doing the morally right action even if it means losing the case. This is what the moral agent concept suggests. Considering this concept, we may no longer believe that a good lawyer

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    Essay Length: 1,483 Words / 6 Pages
    Submitted: October 31, 2010
  • Sharp Printing Case Study

    Sharp Printing Case Study

    Sharp Printing Case Study Problem Definition: The major problem with Sharp Printing's laser printer project is its senior management's lack of communication to its project manager on its priorities. The project manager's estimate for the cost of the project is $1,250,000 over senior managements estimate. This is a huge discrepancy and the cost and time estimates done by the project manager seem to be fairly reasonable. Justification for the problem: It seems to be

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    Essay Length: 588 Words / 3 Pages
    Submitted: November 1, 2010
  • Walmart - a Case Study in Managing Technical Transitions

    Walmart - a Case Study in Managing Technical Transitions

    WAL-MART.COM: A Case Study in Managing Technical Transitions Managing Technical Transitions Prof. Michael Lawless February 24, 2001 Prepared by: Andrew Bender Ann Howell Amy Lavin David Torgerson Founded in 1962 by Sam Walton, Wal-Mart followed an amazing pattern of success and growth, eclipsing all other U.S. department store retailers by the early 1990's. In early spring 2001, Wal-Mart enjoyed a huge market capitalization of over $230B, which was down from highs of nearly $300B in

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    Essay Length: 463 Words / 2 Pages
    Submitted: November 1, 2010
  • Greenacres Realty Case Study

    Greenacres Realty Case Study

    TABLE OF CONTENTS TITLE PAGE.......................................................................................2 EXECUTIVE SUMMARY........................................................................3 BUSINESS OWNERSHIP........................................................................3 FINANCING........................................................................................4 MARKETING.......................................................................................5 CONCLUSIONS/ RECCOMENDAITONS...........................................................................10 BIBLIOGRAPHY...................................................................................11 APENCICES APPENDIX I........................................................................................12 APPENDIX II.......................................................................................18 APPENDIX III.......................................................................................23 APPENDIX IV.......................................................................................27 APPENDIX V.......................................................................................28 Proposal for: "GREENACRES REALTY" Compiled by BALENTINE SOLUTIONS. 01/03/05 The purpose of this proposal is to provide in depth information, research and knowledge of several different approaches that can be taken into account when deciding on what avenue to pursue for "Greenacres Realty". Balentine Solutions trusts that once this proposal

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    Essay Length: 2,775 Words / 12 Pages
    Submitted: November 2, 2010
  • Case Study Analysis Ppaer

    Case Study Analysis Ppaer

    Case Study Analysis Paper Tina Walton Com 215 April 21, 2005 ABC Inc. Case Study Analysis * Introduction A number of problems were made during the recent hiring process. This case Study is an attempt to identify and recommend ways to improve this process. From the information that has been obtained, I believe that a lack of employee experience and a lack of prior planning and follow up resulted in a failure to accomplish all

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    Essay Length: 550 Words / 3 Pages
    Submitted: November 2, 2010

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