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  • Lotus Case Study

    Lotus Case Study

    Executive Summary & Problems In The Beginning Lotus Development Corporation was created by Mitch Kapor, a software designer whose initial goal was to develop a sophisticated spreadsheet program. The company was founded in 1982 and its headquarters based in Cambridge, Massachusetts. In 1983 Lotus created the first killer application, 1-2-3 DOS for the IBM PC, catapulting them into the largest software company in the world. Lotus was noted as being one of the finest franchises

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    Essay Length: 1,593 Words / 7 Pages
    Submitted: November 13, 2010
  • Nucor Case Study

    Nucor Case Study

    Business Summary and Strategy Nucor is the largest steel manufacturer in the United States. It remains a profitable company despite being in one of the most cyclical industries in the economy. Nucor enjoys this success for several reasons, employee relations, quality, productivity, and aggressive pursuit of innovation and technical excellence. NucorÐŽ¦s strategy is that of a low cost provider, they know they are selling a commodity and understand their competitive edge in the industry is

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    Essay Length: 638 Words / 3 Pages
    Submitted: November 14, 2010
  • Ibm Case Study

    Ibm Case Study

    Thesis The hierarchical structure theory explains why David Grossman, as well as other mid-level IBM managers, had difficulties obtaining senior-level management attention, thus pushing IBM towards failure and into the "sleeping giant" phase of the organizational life cycle. The "grassroots" initiative supervised by John Patrick, succeeded as it promoted an organic structure, preventing the Vicious Circles of Bureaucracy. Canavino's management style allowed Patrick to flourish by balancing psychological and sociological empowerment. In addition, treating all

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    Essay Length: 617 Words / 3 Pages
    Submitted: November 17, 2010
  • General Electric Case Study

    General Electric Case Study

    1. What Managerial roles is Jack Welch most likely to play in creating a culture that values continuous improvement? The role Jack Welch played was allowing the creation of the "Quick Response Program." Allowing his employees to take over. This is a risky role to take, but at the same time, it has the possibility of being a successful move. 2. When the Louisville facility was turned over to its employees, how might the

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    Essay Length: 587 Words / 3 Pages
    Submitted: November 17, 2010
  • Viruses, Trojan Horses and Worms Can Be the Cause of Damage to a Computer System - Are People Who Generate Them Breaking the Law? Use Examples or Case Studies from the Press or Text Books to Explain Your Answer

    Viruses, Trojan Horses and Worms Can Be the Cause of Damage to a Computer System - Are People Who Generate Them Breaking the Law? Use Examples or Case Studies from the Press or Text Books to Explain Your Answer

    Introduction: First of all we would like to know what exactly are virus, Trojan horse and worms. Viruses, worms, and Trojans are malicious programs which enter to your computer without your permission and knowing that can cause damage, information losses, privacies leak to your computer .They can also slow down the Internet connections, and they might even use your computer to spread themselves to your friends, family, co-workers, and the rest of the internet. The

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    Essay Length: 1,046 Words / 5 Pages
    Submitted: November 17, 2010
  • Comcast Case Study

    Comcast Case Study

    COMCAST "America's Leading Cable Provider" By: Bruce Hinman Comcast Corporation, based in Philadelphia, Pennsylvania, is the largest cable company in the United States. Comcast develops broadband cable networks and are involved in electronic retailing and television programming content. Comcast was founded in 1963 by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky in Tupelo, Mississippi. Entrepreneurs who transformed Comcast from a small cable company to a massive corporation that employs over 68,000 people. Of

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    Essay Length: 6,065 Words / 25 Pages
    Submitted: November 18, 2010
  • Enron Corporation Case Study

    Enron Corporation Case Study

    Before filing for bankruptcy in 2001, Enron Corporation was one of the largest integrated natural gas and electricity companies in the world. It marketed natural gas liquids worldwide and operated one of the largest natural gas transmission systems in the world, totaling more than 36,000 miles. It was also one of the largest independent developers and producers of electricity in the world, serving both industrial and emerging markets. Timeline Enron began as Northern Natural Gas

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    Essay Length: 3,443 Words / 14 Pages
    Submitted: November 18, 2010
  • Boeing Case Study

    Boeing Case Study

    Summary William Boeing founded the Boeing airplane company in early 20th century. After strings of acquisition and mergers, this company grew and became the current largest world aerospace industry. Followed by previous reorganizations in 19990s, this company decided to start its branding campaign in May 2001. This campaign was consisting of lots of effort and structural changes for the first time in this corporate history. The media was showing the initial success of this campaign

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    Essay Length: 550 Words / 3 Pages
    Submitted: November 18, 2010
  • Red Bull Case Study

    Red Bull Case Study

    Red Bull is an energy drink that doesn't do well in taste tests. Some say it's too sweet. Others just shake their heads, saying, "No." Its contents are not patented, and all the ingredients are listed on the outside of the slim silver can. Yet Red Bull has a 70 to 90 percent market share in over 100 countries worldwide. During the past 15 years, the drink has been copied by more than 100 competitors,

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    Essay Length: 1,577 Words / 7 Pages
    Submitted: November 18, 2010
  • Walmart Case Study

    Walmart Case Study

    Many retail stores are created by an owner that has a very creative idea for marketing products. Not all stores seem to stay in business partly due to the lack of interest shown in later years of the business's growth. The chains that tend to succeed are of course financially backed but the owner of the stores stays creative and innovative in their ideas to keep promoting the chain. One of the best examples of

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    Essay Length: 2,791 Words / 12 Pages
    Submitted: November 19, 2010
  • Andina Bottling Company Case Study

    Andina Bottling Company Case Study

    Andina Bottling Company Case Andina is a major distributor of Coca-Cola products in Latin America. The market for soft drinks is very competitive in Latin America. The dominate brands are not necessarily Coca-Cola or Pepsi brands. For a company to succeed in the distribution and manufacturing of soft drinks in Latin America, they need to be efficient. The plants need to work at capacity or close to it. The distribution also has to be logical.

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    Essay Length: 2,123 Words / 9 Pages
    Submitted: November 19, 2010
  • Red Bull Case Study

    Red Bull Case Study

    I. RED BULL'S HISTORY. C orporate legend has it that in the early 1980s, while traveling to Asia on business, Austrian Dietrich Mateschiz came across some very popular "energy drinks". With his (self-describe) "uncanny instinct for successful product innovations", he schlepped a small sample of energy beverages back to Europe along with a big idea. Then with a clear vision and a lot of scientific know-how, Dietrich (and what was surely several unnamed food scientists)

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    Essay Length: 2,512 Words / 11 Pages
    Submitted: November 20, 2010
  • L'oreal Case Study

    L'oreal Case Study

    L'Oreal Introduction L'Oreal is the largest cosmetics company in the world. It shouldn't be a surprise that L'Oreal doesn't sell all of its product lines in every market in which it sells, and the market in the Netherlands is no exception. Upper management of the Netherlands' L'Oreal subsidiary have to make decisions on which product lines will succeed in their respective market and which ones will falter. In this particular case, L'Oreal needs to decide

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    Essay Length: 3,213 Words / 13 Pages
    Submitted: November 20, 2010
  • Cool Seminar Club, Ltd Case Study

    Cool Seminar Club, Ltd Case Study

    COOL SEMINAR CLUB, LTD. proudly presents OFFICIAL CSC DIAGNOSTIC EXAMINATION v. 2.0 Dear Sir or Madam: CSC, Ltd. would like to wish you a congratulatory slap on the back, for you have been chosen out of a pool of about...well, the EXTREMELY LARGE AND IMMENSE numbers of the pool are not important--but you've been chosen! Take this diagnostic exam, which will be objectively1 scored based upon your level of comprehension. Read the directions on

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    Essay Length: 1,068 Words / 5 Pages
    Submitted: November 20, 2010
  • Motor Insurance Case Study

    Motor Insurance Case Study

     PROJECT MOTOR INSURANCE December 2004 Contents Chapter 1 Introduction Chapter 2 Merchandise insurance- cargo insurance * introduction * types * object * insured amount * insurance premium * liability,compensation * risk coverage * exclusions Chapter 3 Carrier's liability insurance * general presentation and provisions * carrier liability insurance- CMR- Romania * types * object * insured amount * insurance premium * liability * risk coverage * exclusions Chapter 4 Vehicle insurance * Car Insurance

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    Essay Length: 9,994 Words / 40 Pages
    Submitted: November 20, 2010
  • Coca Cola Case Study

    Coca Cola Case Study

    Coca-Cola History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The caramel colored ingredients, Coca leaves and kola nuts. Later

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    Essay Length: 4,639 Words / 19 Pages
    Submitted: November 21, 2010
  • Walmart Case Study

    Walmart Case Study

    Overview When Sam Walton founded the first Wal-Mart in 1962, the idea of bringing in a discount-shopping store into rural America was almost unheard of, except for the local five and dime stores. When Walton noticed that he had a lot of competition from regional discount chains, him and his wife Helen traveled the country to study other new retailing concepts, and were convinced that it was the wave of the future. With Walton's vision,

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    Essay Length: 9,016 Words / 37 Pages
    Submitted: November 21, 2010
  • Walmart Case Study

    Walmart Case Study

    Abstract Explores the marketing strategies employed by Wal-Mart Corporation and their efforts to compete in the "new" economy. Includes an assessment of Wal-Mart's expressed and apparent positioning and value proposition based upon internal documents, public relations statements, web page and advertising. Includes an assessment of Wal-Mart's competitive position and strategy. Includes an assessment of Wal-Mart's marketing mix. Introduction The new economy, characterized by sophisticated technology, global communication and "knowledge as a commodity" demands a great

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    Essay Length: 2,933 Words / 12 Pages
    Submitted: November 22, 2010
  • Design of Correctional Facilities - a Case Study

    Design of Correctional Facilities - a Case Study

    Design of Correctional Facilities - A Case Study An article written for the Harvard Graduate School of Design Newsletter, Summer 1976 W. Easley Hamner, FAIA, Principal, The Stubbins Associates, Inc. Architects In designing "correctional facilities," a somewhat euphemistic term revealing our societal ambivalence relating to punishment or rehabilitation of criminals, architects must consider such complex issues as isolation vs. social mixing, the effect of the environment on both inmates and administrators, and priorities regarding the

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    Essay Length: 1,362 Words / 6 Pages
    Submitted: November 23, 2010
  • Case Study - Jamcracker

    Case Study - Jamcracker

    Situation Started in 1999 by the founder of Exodus Communications, K.B. "Chandra" Chandrasekhar, Jamcracker had a clear and simple vision: allow businesses to consume applications like a utility. The vision was simple, but the implementation was difficult. Jamcracker became the pioneer in delivering Software-as-a-Service in the On Demand World. Jamcracker provides software solutions and expertise that Software Companies and Service Providers need to efficiently deliver and manage their On Demand, or Software-as-a-Service Solutions. Jamcracker's Delivery

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    Essay Length: 417 Words / 2 Pages
    Submitted: November 24, 2010
  • Riordan Case Study

    Riordan Case Study

    Budgeting Assignment A company's budget serves as a guideline in planning and committing costs in order to meet tactical and strategic goals. Tactical goals such as providing budgetary costs for daily operations, and strategic objectives that include R&D, production, marketing, and distribution are all part of the budgeting process. Serving as a guideline rather than being set in stone, the budget is a snapshot of manager's "best thinking at the time it is prepared." (Marshall,

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    Essay Length: 1,842 Words / 8 Pages
    Submitted: November 25, 2010
  • Amazon Case Study

    Amazon Case Study

    Have you ever purchased any product on the Internet, used the Internet to collect information or data, or played computer games on the Internet? You must agree that it is fast, easy, and enjoyable. The Internet has been a part of our daily life for several years now. In addition, in the business world, a new business model, E-business and E-commerce, has appeared for several years. According to Ali, there are two main types

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    Essay Length: 2,102 Words / 9 Pages
    Submitted: November 25, 2010
  • Wal Mart Case Study

    Wal Mart Case Study

    Wal Mart Case Study It opened in 1962 by Sam Walton, Wal-Mart has become the largest retailer in the United States, and with over 3,300 stores Wal-Mart continues to be successful. Under his successor, CEO David Glass, the small discount store chain started in Arkansas has become one of the largest corporations in the world. David Glass lays out the philosophy: "we approach this new and exciting decade of the 90's much as we did

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    Essay Length: 829 Words / 4 Pages
    Submitted: November 25, 2010
  • Napster Case Study

    Napster Case Study

    Sean Fanning, the creator of Napster, had no idea of the effects when he jumpstarted Napster in 1998. Hundreds of thousands of songs were being exchanged by the blink of an eye, minute after minute, millions by the hour. This had the record companies and artists heads spinning with no solution for the matter in sight. From the greed stricken record industry executives to the teenagers downloading the latest Limp Bizkit track, it seemed as

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    Essay Length: 992 Words / 4 Pages
    Submitted: November 27, 2010
  • General Motors Corp Case Study

    General Motors Corp Case Study

    GM to Sell Its 20% Stake In Fuji Heavy Industries Toyota Will Buy an 8.7% Holding In Maker of Subaru Sport Wagons By JATHON SAPSFORD Staff Reporter of THE WALL STREET JOURNAL October 5, 2005 1:21 p.m. TOKYO -- General Motors Corp. rocked the Japanese auto industry by announcing it would sell its entire 20% stake in Fuji Heavy Industries Inc., driving the maker of Subaru sport wagons into the hands of GM's archrival, Toyota

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    Essay Length: 498 Words / 2 Pages
    Submitted: November 27, 2010

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