Marketing

Marketing consists of analysis. There are three types of analysis that should be performed: analysis of customers, competitors, and the company marketing the product. Some people feel that focusing squarely on customers is important. In marketing, this consists of deciding which customer segments to target and what is a sustainable and differentiable position to have in the minds of customers. This is essentially a decision about to whom and what benefits we should be promising and delivering. Marketing is to establish, maintain and enhance relationships with customers and other partners, at a profit, so that objectives of both parties are met. This can is achieved by a mutual exchange and fulfillment of promises.

A market cannot be successful cannot be successful or profit making unless the relationship between these is stable, therefore establishing a relationship is essential so it can then maintained and enhanced. There has to be a consumer oriented market meaning that the priority would be the customers and consumers. What attract most customers is fulfillment promises and what makes the profit. There are several ways to obtain a need in the market either by producing or trading.

The marketing concept is considered to be a philosophy. It focuses on the satisfaction of the customer. The results of an organization are based on the customer. A market can be oriented in three ways: Sales-oriented, Product-oriented and Consumer Oriented. A sale oriented is where the organization focuses on selling the product to the consumer. The main goal of a sales-oriented organization is to have as many products sold as it possibly can. Product-oriented is an organization that will make anything possible to sell their product. Consumer-oriented is recognized as the most efficient method of selling and obtaining profits. In order for a marketing organization to be successful they have to produce what people want to buy, supply satisfactions for their needs and organized the company according.

An organization must be aware of what their customers want and be able to link own capabilities to the needs of the customer and be able to build a relationship with the customer. Marketing orientation is becoming more important in today's competitive market. There is so much competition and substitute goods in almost every market today. The organization that accepts the marketing approach usually faces to major costs. The first is the change on

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