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Managerial Economics Maggi Case Study

Essay by   •  May 9, 2019  •  Case Study  •  1,914 Words (8 Pages)  •  487 Views

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Managerial Economics

[pic 2]

Submitted to: Prof.  V. Ranganathan

Indian Institute of Management Kozhikode

Executive Post Graduate Programme in Management

(Academic Year 2017-19)

Date of submission: 8th February, 2018

                Submitted by Group 2

Sec

Roll No

Name

B

EPGP-10-038

Kishore Bulchandani

B

EPGP-10-146

Subhorov Roy

B

EPGP-10-158

Tushar Shetty

B

EPGP-10-132

Rohit Sharma

B

EPGP-10-135

Rushikesh Samant

Contents

Foreword:………............................................................................................................................................ 3

Objective of the study:................................................................................................................................ 3

Methodology of the study:.......................................................................................................................... 3

Companies for the study:............................................................................................................................. 3

Brief Case Scenario 1:…................................................................................................................................ 4

Case Inference:….......................................................................................................................................... 5

Conclusion:…................................................................................................................................................ 6

Brief Case Scenario 2:…................................................................................................................................ 7

Case Inference:….......................................................................................................................................... 8

Conclusion:…................................................................................................................................................ 8

Brief Case Scenario 3:…............................................................................................................................... 9

Case Inference:…......................................................................................................................................... 9

Conclusion:….............................................................................................................................................. 11

Contact us:….............................................................................................................................................. 12

                                                                        

                                                                                                                                                                                                                                                                                                                                                        

FOREWORD

8th March 2018

This work has been a combined effort of our team and all of us have tried our best to recollect and share an event or incidents about our experience & correlation to Managerial Economics.

The analysis has been based on the available facts and news gathered from self-formed team and trying to understand characteristics of market structures like competition, monopoly and monopolistic competition during the case event.

Our special thanks to Professor V. Ranganathan for introducing us to the various aspects of Managerial Economics. We tried to incorporate the elements of our learning from Campus and Interactive sessions on our own approach of working as a team and exploring competencies of each individual member. This project has been a great learning experience for us and we would be glad to extend the learning process by welcoming criticism and suggestions on our work.

Abstract[pic 3]

In this case studies we have tried to explore core microeconomics concepts by focusing on a recent event with one of the leading Insta noodle market leader in India - MAGGI

Objective of the study:

In this report we have analyzed the life cycle of Maggi, along with its strong presence in the market due to its highest shares even after a major debacle in 2015.Research in this report consist of analyzing the competitors with respect to Maggi through reference book, internet research which gave a proper direction to our study.

Our major finding includes that Maggi has a strong market base which is spread strategically in all the market segments. Also we see there are a lot of emerging competition to the market share and how it has and will continue to tackle these competitions. Additionally we see the Maggi's life cycle, along with an understanding of a monopolistic market.

In conclusion, this study shows Maggi has a strong market share. Maggi in the light of all the competition, is constantly innovating new products so as to dominate the market. Unlike other companies, Maggi has its base under all the segments, thus targeting a wide range of consumers.

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