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Last update: May 22, 2015
  • Calyx and Corolla Case

    Calyx and Corolla Case

    The Purpose and content of a marketing plan A Case Analysis of Calyx and Corolla This analysis focuses on the case study of Calyx & Corolla, a mail order flower company. Calyx & Corolla is a relatively new company that utilizes a different distribution channel than conventional companies for fresh flowers. Calyx & Corolla mails flowers direct from the growers to the customers via Federal Express and eliminates the middleman (Appendix A). This permits Calyx

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    Essay Length: 2,459 Words / 10 Pages
    Submitted: December 27, 2012
  • Calyx and Corolla Case Analysis

    Calyx and Corolla Case Analysis

    THE UNIVERSITY OF TEXAS DALLAS Calyx and Corolla Case Analysis Spring 2014, 6301-502 Marketing Management Abigail Soyombo Austin Morrison Karthigeyan Dhandapani Mallik Panchumarthy Mario Duran Srividya Ravi 2/15/2014 ________________ Introduction Calyx and Corolla (C&C) pioneered an innovative concept of selling high quality flowers directly from the growers to the consumers through FEDEX, eliminating distributors and wholesalers from the supply chain. Since flowers varied in their perishability and their quality deteriorated steadily from the time of

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    Essay Length: 4,543 Words / 19 Pages
    Submitted: July 11, 2015
  • Blossoming Profits Through Superior Marketing: A Case Analysis of Calyx & Corolla

    Blossoming Profits Through Superior Marketing: A Case Analysis of Calyx & Corolla

    Blossoming Profits through Superior Marketing: A Case Analysis of Calyx & Corolla This analysis focuses on the case study of Calyx & Corolla, a mail order flower company. Calyx & Corolla is a relatively new company that utilizes a different distribution channel than conventional companies for fresh flowers. Calyx & Corolla mails flowers direct from the growers to the customers via Federal Express and eliminates the middleman (Appendix A). This permits Calyx & Corolla to

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    Essay Length: 4,244 Words / 17 Pages
    Submitted: December 1, 2010
  • Nescafe Case Study

    Nescafe Case Study

    TABLE OF CONTENTS TOPIC PAGE I. Market Background 4 II. Objectives 7 III. Market 7 IV. Research Methodology 8 V. Findings 8 A. STEP Analysis 8 B. Market Size Estimation 10 C. Spotting Opportunities 11 1. Opportunities Product Life Recycling and Extension 11 2. Opportunities for Promotional and Product Extension 12 3. Opportunities for Market Development 13 4. Opportunities for Better Brand Loyalty and Switching Strategies 14 5. Opportunities for Improving the Competitive Status of

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    Essay Length: 8,850 Words / 36 Pages
    Submitted: July 15, 2010
  • Apple Inc Case Study

    Apple Inc Case Study

    Company Background Apple Inc. and its wholly-owned subsidiaries (collectively "Apple" or the "Company") design, manufacture, and market personal computers, mobile communication devices, and portable digital music and video players and sell a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. In addition, the Company sells a variety of third-party MacintoshR

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    Essay Length: 646 Words / 3 Pages
    Submitted: July 15, 2010
  • McDonalds Case Study

    McDonalds Case Study

    Gap - Analysis [pic] andidas.com Contents: |Executive Summary |3 | |Terms Of Reference |3 | |Objectives |3 | |Research Approach |3 | |Background |3 | | | | |2 Main Aims & Objectives |4 | | | | |2.1 Product & Market Strategy |4 | |2.2 Ethical Stance |4 | |2.3 Environmental Policies |4 | |2.4 Financial Performance |5 | | | | |3 Gap Analysis |5 | |3.1 Product & Market Strategy |5 |

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    Essay Length: 14,692 Words / 59 Pages
    Submitted: July 18, 2010
  • The Benefits of Assigning Case Managers to Individuals with Diabetes

    The Benefits of Assigning Case Managers to Individuals with Diabetes

    Running head: THE BENEFITS OF ASSIGNING CASE MANAGERS The Benefits of Assigning Case Managers to Individuals with Diabetes Denise White Florida Atlantic University Teresa Barret, MSN, ARNP NUR3160 April 15, 2009 There are many illnesses and diseases causing people to have a poor quality of life. Diseases such as diabetes (type I and II), are increasing in alarming numbers due to poor management by both healthcare teams and patients. According to Wikipedia (2009), the role

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    Essay Length: 1,147 Words / 5 Pages
    Submitted: July 18, 2010
  • Tanglewood Stores - Case 2

    Tanglewood Stores - Case 2

    Tanglewood stores Case two Conduct an analysis of Tanglewood's staffing data and determine if their current staffing practices are sufficient to meet their ongoing needs, or if there will be problems in adequately staffing the organization in the near future. Recommend how Tanglewood should design its overall staffing mission and strategy based on their upcoming needs. Calculate representation statistics for various jobs within a single Tanglewood department store to determine where the most critical problems

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    Essay Length: 6,001 Words / 25 Pages
    Submitted: July 18, 2010
  • Quasar Communications Inc. Case Study

    Quasar Communications Inc. Case Study

    Quasar Communications Inc. CASE A. What are the major problems reported by small customer project managers? Throughout the case, there were many problems that were reported by small customer project managers. The first major problem is that the project managers feel that the small customers suffer in regards to time commitment and priority from the business. The project managers feel as if it is impossible to organize themselves to effectively manage several projects at the

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    Essay Length: 522 Words / 3 Pages
    Submitted: July 18, 2010
  • Brain Teaser Case Study

    Brain Teaser Case Study

    Brain Teaser Case Study Bitsy Brooks University of Phoenix Advanced Topics in Accounting Research July 5, 2010 Use FARS to identify what standard-setters have said as to the superiority of accrual accounting relative to a cash basis. Do you agree with the justification offered for accrual accounting? Explain. Accrual accounting is a much better system than cash basis accounting. The accrual accounting promotes matching concepts and cautiousness which are two basic accounting concepts. In cash

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    Essay Length: 487 Words / 2 Pages
    Submitted: July 18, 2010
  • Major Supreme Court Cases Under Judge John Marshall

    Major Supreme Court Cases Under Judge John Marshall

    The decisions made by Supreme Court chief justice John Marshall have had a major influence on today's Judiciary System. One of his major decisions was in the case Marbury v. Madison, in which he set the precedent of judicial review. Another major decision is in the case McCulloch v. Maryland, in this case Marshall ruled that Congress possesses certain implied powers. Other major decisions made by Marshall were in the cases Dartmouth College v. Woodward,

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    Essay Length: 1,440 Words / 6 Pages
    Submitted: August 23, 2010
  • Nike Inc Case Study

    Nike Inc Case Study

    SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market

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    Essay Length: 1,710 Words / 7 Pages
    Submitted: August 31, 2010
  • Brinkerhoff International Inc Case Study

    Brinkerhoff International Inc Case Study

    MEMORANDUM TO: JUAN C. ARAQUE FROM: GROUP #6 SUBJECT: CASE STUDY FOR COMPANY "BRINKERHOFF INTERNATIONAL INC." DATE: 11/14/00 CC: HUMAN RESOURCE DIRECTOR OBJECTIVE: After careful review and analysis of the situation and the facts surrounding the company Brinkerhoff International Incorporated (BII), our team has been able to develop a viable course of action to efficiently improve productivity and relations within the organization. PROBLEMS IDENTIFIED: It is apparent through financial records that Rig 1-E by far

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    Essay Length: 2,800 Words / 12 Pages
    Submitted: September 1, 2010
  • Jenny Saigon - Employed at Meijers - Case Study

    Jenny Saigon - Employed at Meijers - Case Study

    Jenny Saigon Jenny Saigon is a 23-year-old female who is currently employed at Meijers, and has been working a cashier there for three weeks. Jenny's last job as a childcare provider was short lived, lasting only about 4 months total. When Jenny heard from a friend that Meijers was on a hiring frenzy, she immediately quit her stressful babysitting job and put in an application. After a brief interview, Jenny was informed that she was

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    Essay Length: 1,094 Words / 5 Pages
    Submitted: September 3, 2010
  • Saturn Case Analysis

    Saturn Case Analysis

    Case: _____Saturn_____ Case Abstract Form _____ Problem Statement: Saturn's sales are down, and market share needs to be increased. Also, the product line is too narrow. Current advertising is targeting the younger population, but the average age of a Saturn buyer is 43. Saturn's initial focus on employee relationships seems to be fading as demonstrated with the clash between GM designers in Europe and the U.S. on the L-Series car. In addition, overall styling of

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    Essay Length: 1,538 Words / 7 Pages
    Submitted: September 9, 2010
  • Case Study: Dell Computer Corporation

    Case Study: Dell Computer Corporation

    CASE STUDY A : DELL COMPUTER CORPORATION Introduction Michael Dell founded Dell Computer Corporation in 1984 with a simple vision and business concept - that personal computers can be built to order and sold directly to consumers. Michael believed his approach had two advantages: (i) by passing distributors and retail dealers eliminated the markups of resellers, and (ii) building to order greatly reduced the costs and risks associated with carrying large stocks of parts, components

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    Essay Length: 1,715 Words / 7 Pages
    Submitted: September 13, 2010
  • E-Bay Case Study

    E-Bay Case Study

    E-commerce and Security Abstract This project will look at e-Commerce, concentrating on security measures of an online auction site, eBay. Security on the Internet is a concern for any online business in today's society. We will discuss online services, how businesses on the Internet conduct their transactions and shipping. With eBay we will be looking at their operation procedures while concentrating on Firewalls, Transparent Cryptographic File and Public Key Infrastructure as possible solutions for security

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    Essay Length: 811 Words / 4 Pages
    Submitted: September 17, 2010
  • Case Study

    Case Study

    My idea for the team project is on the current process used for repair or replacement for the Sony Playstation 2 systems after the 90-day warranty period. The process used before the warranty period is over is very efficient. There is rarely a variation in the process time. The process is a storefront calls in for a return authorization form. We then fax the form to them, and the manager fills it out at his

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    Essay Length: 369 Words / 2 Pages
    Submitted: October 7, 2010
  • Business Ethics - Sears Auto Centres Case Study

    Business Ethics - Sears Auto Centres Case Study

    Ethical businesses look at the moral implications of their actions, from product development to manufacturing to distribution, in order to stay competitive. Many issues fall under the rubric of business ethics; for instance, human rights, environmental protection, worker health and safety, labor standards, and marketing. Business ethics likewise is concerned with a business compliance with internal regulations and government mandates. A truly ethical company looks beyond its own ethical practices to the practices of its

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    Essay Length: 552 Words / 3 Pages
    Submitted: October 9, 2010
  • Kmart Case Study

    Kmart Case Study

    KMART CORPORATION FACTS- Kmart was formed in the late 1950's to challenge new forms of discount stores. They are a descendant of an organization Sebastian S. Kresge. The average Kmart store is around 100,000 square feet. In 1987 Kmart was the largest discount retailer in the United States. They currently have 2,223 stores and last year they had over $25 billion in sales which is nearly double that of Wal-Mart. In 1991 they opened their

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    Essay Length: 485 Words / 2 Pages
    Submitted: October 10, 2010
  • Supreme Court Desicion of Hypothetical Case

    Supreme Court Desicion of Hypothetical Case

    The appellant, Salim abdul Aziz Rahman, the founder of the group called the Global Islamic Jihad, was convicted under the USA Patriot Act of 2003 for "furthering the aims of known terrorism organizations by advocating the violence of the United States government that is called for by those organizations." He was tried and convicted by the Federal District Court, and has challenged the constitutionality of this Act on the grounds that it violates his First

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    Essay Length: 1,322 Words / 6 Pages
    Submitted: October 15, 2010
  • Case Study Leonardo Bridge Project

    Case Study Leonardo Bridge Project

    When Leonardo da Vinci designed a 240 meters bridge it would have been the longest bridge in the world. His plan was ambitious. In 1502, a skeptical sultan rejected Leonardo's design as impossible, but 300 years civilization finally embraced the engineering principle - arches as supports - underlying the construction. The bridge has been constructed, in Norway. Now instead of spanning the Bosporus , his visionary creation was destined to span 500 years as a

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    Essay Length: 1,278 Words / 6 Pages
    Submitted: October 17, 2010
  • Case Study on Pepsi

    Case Study on Pepsi

    Assignment # 4 1) One of the most important ways a bank can make sure its loans meet regulatory standards and are profitable is by establishing a written loan policy. A loan policy gives loan officers and the bank's management specific guidelines in making some loan decisions and in shaping the over all portfolios of the bank. The following are the most important elements of a Written Loan Policy; 1. Statements of Lending: A statement

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    Essay Length: 1,144 Words / 5 Pages
    Submitted: October 21, 2010
  • Case 17 - Johnson & Johnson

    Case 17 - Johnson & Johnson

    Case 17 - Johnson & Johnson 1. Diversity should provide greater alternatives and inputs into the decision process, but if diversity is blocked due to organizational infrastructures that do not allow the free flow of information, than the diversity goes unutilized. Johnson & Johnson (J&J) structured its company to insure the positive impact of diversity in regards to decision making through its creation of FrameworkS. Through Frameworks, the executive committee is partnered with a variety

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    Essay Length: 508 Words / 3 Pages
    Submitted: October 23, 2010
  • Case 5 - Magrec, Inc.

    Case 5 - Magrec, Inc.

    Case 5 - Magrec, Inc. 1. I would let a day pass and then request another meeting with Dinah indicating a sincere desire to work through the matter and the need to come to an understanding and agreement of how to work together and with the team moving forward. At that meeting, I would start off and thank Dinah for bringing the Partco matter to my attention. I would communicate with Dinah that I respect

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    Essay Length: 832 Words / 4 Pages
    Submitted: October 24, 2010

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