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Learning Team Consultant Scenario

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Learning Team Consultant Scenario

Point Blank Consulting Firm

Executive Summary

Bulls Eye Indoor Shooting Range is a Las Cruces start-up company dedicated to providing a safe and professional atmosphere where safety is our main concern. We offer a climate-controlled building that will be useful to all law enforcement, security, military, and private citizens.

Company Description

We offer the only indoor shooting range in southern New Mexico. Bulls Eye is equipped with 18 lanes, 25 yards long to assist the advanced shooters, as well as, the novice shooters. Six of these lanes will be allocated for private events for qualifications.

Product and Services

Bulls Eye will be dedicated to exceeding customers' expectations by offering gun classes in firearms training, firearms safety, and gun laws. Our National Rifle Association (NRA) certified instructors will teach firearms skills, safety, and self-defense. At Bulls Eye we strive to make every shooting experience an enjoyable one.

In addition to our services, we sell rifles, handguns, accessories, and ammunition. Our inventory consists of the world's finest weapons, which include, but not limited to, Winchester, Remington, Colt, Ruger, Smith & Wesson, and Glock, just to name a few.

The first Tuesday of every month, we will offer a shooting competition with prizes gong to the top three contenders. A fully equipped classroom with an overhead projector is available to rent; perfect for presentations or training. We will also rent top of the line handguns, rifles, and shotguns for use at our range.

Gun Rental Rates:

* Handguns, shotguns and .22 rifles

$20 includes Range fee for 1 day and 1 target

$15 for Bulls Eye members

* AR-15

$30 includes Range fee for 1 day and 1 target

$25 for Bulls Eye members

Other services will include: special privileges for members, which consist of:

* Unlimited number of Range visits

* 1 target with first visit per day

* Discounted Range fees for friends

* Discounts on firearm rentals

Membership fees are as follows:

1-year Individual Membership $200

1-year Couple Membership $250

1-year Group Membership $300 (up to 4 members)

6 months Individual Membership $150

6 months Couple Membership $125

6 months Group Membership $250 (up to 4 members)

Lifetime Membership $1,000

Rapid Fire Cards

Rapid Fire cards do not carry the benefits of a full membership, but do provide an easy way to save on your range fees and ammunition, our cards do not expire, and are transferable, and they also make great gifts. Each visit includes ammunition, target and shooting lane. Below are two of the benefits of the Rapid Fire card

5 visits $50

10 visits $100

Market Analysis

Bulls Eye Shooting Range focuses on providing a state-of-the-art shooting experience where convenience, comfort, practicality, and affordability is available to everyone who wants to

practice and improve their shooting skills or possibly purchase a quality weapon at a fair price.

One of our most important customers are local and federal law enforcement agencies. The majority of our customers will be the general public, gun clubs/organizations, and private instructors. These people, whether it'd be for their careers, sport, personal protection, or just exercising their right to bear arms; don't want to waste time driving out of town to some remote part of the desert to shoot at tin cans, at a makeshift shooting range.

Target Market Forecast:

Potential Customers Growth 2004 2005 2006 2007

Law Enforcement 10% 3000 3300 3600 3900

Gun Clubs/Organizations 10% 500 550 600 650

Instructors 5% 100 105 110 115

General Public 20% 5000 6000 7000 8000

Total 45% 8,600 9,955 11,310 12,665

Market Demographics

Large - Gun Clubs/Organizations, instructors, general public: With the area's only indoor shooting range, within a 300+ mile radius, Bulls Eye will also provide these customers with the comforts of home. The can have a centralized meeting place where they can benefit from all of our services. Private instructors can train students on safety and proficiency to meet the New Mexico Department of Public Service (DPS) certification requirements for legal concealment of a firearm. The general public can conduct their own training with our certified training instructors for business, home, or personal protection. The local gun clubs can also use our classrooms to schedule their monthly meetings or to discuss new business.

Medium - Law Enforcement Agencies: Our second most important market segment is the combined local law enforcement including Las Cruces Police Department, Dona Ana County Sheriffs office, New Mexico State Police, and the combined efforts of Home Land Security, including the Federal Bureau of Investigations (FBI), U.S. Customs, Alcohol Tobacco and Firearms (ATF), Drug Enforcement Agency (DEA), Border Patrol, just to name a few.

These agencies will be calling Bulls Eye Shooting Range to provide them with a training facility where they can train, educate, and practice every time their



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