Information Systens in Aquarius Marketing

Information systems in Aquarius Marketing

Report By

Prepared by Adedeji Adewola

10th of January, 2008

TABLE OF CONTENT

TASK 1

1.0 INTRODUCTION 4

1.1 ASSUMPTIONS 4

1.2 SYSTEM REQUIREMENTS 4

1.2.1 END-USER REQUIREMENTS 4-5

1.2.2 MANAGEMENT REQUIREMENTS 5

1.2.3 PLATFORM/HARDWARE REQUIREMENT 6

1.3 INFORMATION SYSTEM REQUIREMENT 6

1.3.1 COST 6

1.3.2 TIME 6-7

1.3.3 PERFORMANCE/QUALITY 7

1.3.4 TECHNICAL 7

1.3.5 SCOPE/TEAM 7

1.3.6 POLITICS 7

TASK 2

2.1 PROJECT PLAN 8

2.2 KEY STAGES OF PROJECT PLAN 9-11

2.3 RESOURCE ALLOCATION AND TIMESCALE 11

2.4 IDENTIFY RESOURCES & TIMESCALE 11-12

TASK 3

3.1 TECH ICAL PROBLEMS 13

3.2 NON-TECHNICAL PROBLEMS 14

3.3 EFFECTIVE LEADERSHIP 14-17

TASK 4

4.1.1 LISTENING 18-19

4.1.2 SPEAKING 19

4.1.3 WRITING 19-20

4.1.4 READING 20

4.1.5 FILTERING 20

4.2 COMMUNICATION PROBLEMS 20

4.2.1 UPWARD COMMUNICATION 20

4.2.2 DOWNWARD COMMUNICATION 20-21

4.2.3 LANGUAGE BARRIER 21

4.2.4 PSYCHOLOGICAL PROBLEM 21

4.2.5 PHYSICAL PROBLEM 21

4.2.6 CULTURAL DIVERSITY 21-22

TASK 5

5.1 MENTORING AND COACHING 23

5.2 MENTORING VERSUS COACHING 23-24

5.3 USEFULNESS OF MENTORING AND COACHING 24-25

REFERENCES, BIBLOGRAPHY & APPENDICES 26-31

TASK 1

1.0 Introduction

This report describes the project undertaken for Aquarius Marketing; a marketing company specialized in producing marketing reports for its clients. Due to competition and concerns by its customers to offer a better service, the management of Aquarius decided to employ information technology to manage administration functions, carry out marketing analysis, produce marketing reports for its clients and member staffs and to challenge its numerous competitors for market share.

1.1 Assumptions

Assuming the Aquarius Marketing is located in the Middle East while the services of the IT consulting firm being rendered is in the United Kingdom. Also one of the reasons why it takes time for the marketing specialist to produce marketing report is that the PCs and standard packages being used are too slow and obsolete for modern day use.

1.2 System Requirements

After reviewing all the information gathered through interviews and questionnaires from all the twenty-five staffs of Aquarius marketing, the project team came up with the possible information system requirements which are listed below:

1.2.1 End-user requirements

• The new system must embed itself within the user's activity.

• The system must integrate all departmental work together.

• It must contribute to the work of end-users.

• It must be able to perform agile and correct marketing reports.

• The system must be able to perform its core functionality.

• The system must be easy to use (user friendly).

• It must process data inputted into reports quickly

• The system must be able to track all unauthorized access and changes to already completed transactions

• It must not increase the work load of users

1.2.2 Management requirements

• The system must be able to manage administrative functions, carryout marketing analysis, and produce marketing and managing reports.

• The system must transform valuable marketing data into shared information for insightful timely decision.

• It must be able to provide a paper-based and web-based report solution for marketing specialist, management and prospective clients.

• The system must be time efficient.

• It must be flexible to produce flexible and accurate data to meet customer's need

• The output produced must be high quality

• It must keep detailed record of computer access and usage

• The system must be able to perform backup operations and provide recovery method to minimize the effect of system failure.

• The system must conform to all the regulatory bodies and international standards.

• The

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