Gap online

The GAP online

1. In what ways does the GAP use different products to reach different segments?

When online and you enter GAP's website you are immediately shown a menu, this shows the different departments available each offering their different products which are available. The website then gives you the option viewing each of these different products from the departments. For example, The GAP offers a range: men's, women's, children's, maternity and night-wear, children's and baby. These all come in varying styles and colours depending on fashions and also the time of the year.

The GAP has a wide variation of products and styles; this enables them to target different segments of the market. Their wide range allows them to offer something to everyone. Their smart wear range which they have on the website varies from the smart wear which you would wear to work to the casual going out wear which you might wear to a club.

The GAP has a well-established children's range, which also targets a lot of people. They present all types of children's clothing varying from jeans to underwear. The majority of these clothes though are not targeted at the children themselves, they are focused on getting the attention of their parents, as these will be the people who will be purchasing the products.

The maternity range that GAP offers is a different type of products that not as many shops tend to offer. GAP is obviously trying to offer more fashionable wear to wear when you are pregnant. By getting the mothers into the shop when they are pregnant they are getting them into the habit of shopping in GAP. This will hopefully bode well for GAP and will encourage the mothers to keep going into the shop after the birth to purchase baby and children's clothes.

GAP have a body collection. This offers regular nightwear but also some more intimate nightwear and silk-wear. GAP here are trying to target younger consumers to purchase their products from here rather than a lingerie shop such as La Senza, it has more delicate and sexy wear. They also offer swimwear and slippers and they try to cater for everyone's needs.

2. How would you describe the different segments this organisation is targeting?

The GAP organisation targets a lot of different market segments of the clothes market, they have tried to provide everything you would need just from one shop just with one brand, rather than visiting a department store.

GAP targets nearly every adult from males to females from any age really. Their products targets older people as well as younger people. They offer more traditional styles for the older people and also more fashionable wear for the younger generation.

GAP offers products to baby and children of any ages. Also while the mother is pregnant they have maternity wear available.

GAP clothes have a good and quite popular brand image, this enables GAP to target the teenagers who are very worried about what they wear and are willing to pay that little bit extra for the brand. GAP offers good quality clothes, which the mothers are prepared to buy for their children and teenagers. They may have to pay a bit more than other shops for example but it is much cheaper than high street brands and designer label.

3. What segmentation variables are relevant to the gay pub/club and holiday markets?

When you are considering the gay

...