Emergence of Departmental Store in Bangladesh

Emergence of Departmental Store

William Komal Singha

ID#1411553030

Eng-105

Date 3rd December 2016

Michelle Draper (Mcd)

Acknowledgement

I would like to express my gratitude to all those who have helped me conduct and complete my research. I would like to start by thanking Almighty for His guidance.

I would like to express my deepest gratitude to my course instructor Mrs Michelle Draper for her excellent guidance, direction and unending support. I am grateful to her for having faith in me and for her cooperation, patience and time. Without her suggestions, advice, corrections and encouragement, my research and this report would never be complete.

I am very grateful to all my survey respondents for their time, information, attention and interest. I owe my research results to all their information and data. I would also like to thank our library staff for cooperating with me in assisting my secondary research. Without all these people my research would be incomplete.

I would also like to thank my parents; they have always supported, guided and encouraged me with their best wishes. Also, I am very grateful to my fellow classmates and friends for their advice with my research and its presentation.

A lot of hard work has gone into making this research and it would never be successful without all the help and encouragement.

Abstract

This research is entirely conducted focusing the spreading of departmental store and its popularity over the last two decade. It shows the reason behind emertgrnvr of departmental store and replace the total idea of shopping of many. It also shows departmental store customer’s age range and expense they do in departmental store purchasing product from there. It also talked about signicance to find out what sectors that departmental store must improve so that people can get greater and good service. . My hypotheis  proved right in all area that I been expected. People are purchasing more from those smart shops. Some day local retail bazar will extinct and will be totally replaced by departmental store and multi functioning shops. Home delivery service is newly added with departmental store which also accelerated the growth of departmental store .

Table of Contents

Contents

Introduction        

Background        

Areas of Research        

Hypothesis        

Methodology        

Primary research:        

Secondary research:        

2.        Name the nearest Departmental shop from your residence.        

Videos        

Journals        

Websites        

Newspaper Article        

Book        

Limitation        

Conclusion        

Reference        

Introduction

In this dynamic and fast moving world anything that is hassle-free is always the first priority for many. Having an easy life style become important these days mainly because a person carries lot of works in their work schedule that it always became hard for them to get everything done. Shopping is a major chore in the daily schedule of an individual and most of the items that they shop are unique and different in type so what else can be fascinating for them if they can shop verity of products in one place, this is where the idea of departmental store get birth. According to legal financial encyclopedia “A large retail store offering a variety of merchandise and services and organized in separate departments|.”(Houghton Mifflin, 1997) Initially it was family name Hudson’s business idea and get popularity soon in America and Europe.   This phenomenon of departmental store spread over in very short time in our country. This idea of arranging different kind of product in one place for customs to purchase changed the total retail selling process in our country in last two decades. As a third world country this idea got introduce in lately 80’s after invented in two hundred years back in America.  Now numerous brands are being launched in Dhaka as well in other divisional capitals. These new brands along with all existing brands helping departmental store to emerge slowly and get possession of retail markets. In a research it conducted by Bangladesh Bureau of Statistics showed that revenue earned in Fiscal year 2015-16 is twice the amount earned in last five fiscal years. It shows that it is replacing local bazars as well conventional retail habit of people.    

Background

This research is mostly conducted focusing on the key factors that accelerate the spreading of the popularity of departmental store over Bangladesh in last few decades. Bangladesh is a developing country and slowly moving towards a good economy as a result quality of life style of the people of this region improving in every single day. People are preferring easy life style and always avoiding hassles. Therefore they prefer to shop from departmental shop more as it is convenient to shop verity types of products as our needs are different under a single roof. In our country departmental store started its journey with a brand name Agora (Rifles Square) back in 1996. Then it followed by some other successors Arong,Meena Bazar, PSQ etc. The number of retail shop was very few till millennium and then it started to increase. Some New brands started their journey meanwhile and also extinct by losing in this competitive market. At the beginning it was a shopping place for the rich and upper middle class family but now people from almost all economical class visits to shop from departmental stores. Total retail selling market shifted from conventional way of shopping which from local bazars to departmental stores. there are various reason of preferring departmental store over all these regular retail shopping places through my research i ll tried to find out significance of these reasons and analyses them what they depicts.

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