Casio Business Report

Table of Contents

Executive Summary        1

1.0        Introduction        2

1.1        Objectives of the report        2

1.2        Present the context        2

1.3        Background...................................................................................................................2

1.4        Swot analysis................................................................................................................2

1.5        Outcome        3

2.0        Method        3

2.1        Data collection methods        3

3.0        Findings        3

3.1   Key Competitor’s Marketing Mix..........................................................................3

3.2        SWOT analysis for CIASO        4

3.3        MARKETING MIX for CIASO        5

    3.4   SUMMARY OF INTERVIEW.....................................................................................6

4.0        Discussion        6

4.1        Interpretation        6

4.2        Assessment        7

5.0        Conclusion and Recommendations        7

Reference        9

Appendixes        10

Appendix A        10

Executive Summary

Some people were forced to wake up when they were dreaming because the noisy sound of their alarm. Now they can get rid of that feeling just by using the new product, Alarming. In order to satisfy the needs of consumers who work to a strict schedule, both primary and secondary resources were used including two interviews and a survey of ten potential consumers. Internet was used to search for secondary data. At last, two marketing mix and a SWOT analysis were created based on the results and marketing mix one was decided to commence. After a set of research, Alarming will definitely be the most popular alarm device in the future.

1. Introduction

1. Objectives of the report

The purpose of this research is to introduce a new product named Alarming to consumers which will serve for the demand of alarm device in modern public. Furthermore, it was conducted to identify the main competitor for Alarming and the ideal market to sell the product.

1. Present the context

Alarming is a new type of alarm that possesses a lot of new functions that can wake people in a comfortable way instead of using loud sound to wake them. This product will aim at the mass market to help consumers who work to a very strict time scale. The new function of gradually illuminating two LEDs on the alarm and sound effect will lead this product to success. The reason for choosing this product to sell is that it has advantages over its competitors and there is a demand of it.

1. Background

This report is based on SWOT analysis (Casio, 2012) so as to identify the strength, weakness, opportunities and threats of Alarming. Additionally, the 4Ps (Casio Computer, 2012) were applied to determine product, price, place and promotion of Alarming.

   1.4 The SWOT analysis

The SWOT analysis is an effective way to analysis the environment of a business, which is a great help for planning and business plan. The SWOT stands for Strengthens, Weakness, Opportunities, Threats. The first two is about internal environment while the last two is about external environment.

  1.5 Outcome

With so many advantage that other products lack of, Alarming will definitely become the best selling alarm in the near future.

1. Method

1. Data collection methods

Both primary and secondary research was conducted in order to obtain the result. First, with the purpose of acquiring some basic information about my target market, a survey was conducted in Tangshan of ten people, both males and females of the average age of 25 years. Even though not everyone in this survey was my ideal target market, it at least revealed the opinion of people in Tangshan toward my product. In addition, two interviews of two business managers were conducted to gain more business knowledge about how to establish the business successfully and to ensure the successful sales of Alarming. For the secondary research, information on the Internet was accessed in order to identify the demand of this product in this field and key competitor as well. These resources will definitely ensure the successful operation of selling Alarming.

3.0  Findings

3.1 Key Competitor’s Marketing Mix

3.2 SWOT Analysis for CASIO

SWOT analysis for Casio

3.3 Marketing Mix for CASIO

Marketing Mix for CASIO

3.4 Summary of Interview

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