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Report :new Develop on Internet Business

Essay by   •  February 13, 2011  •  Research Paper  •  1,932 Words (8 Pages)  •  1,647 Views

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Subject: New redevelop on Internet Business

Executive Summary:

Over the thousands of years that people have engaged in commerce with other, it has adopted the tools and technologies that became available. The combined influence of continuing sales growth and rising operating costs has caused the company to consider whether it could move the entire sales operation onto the Internet.

In comprehending the potential impact of the Internet on the world economy, one should recognize that the technology has the ability to cut costs, increase competition and improve the functioning of price mechanisms in many markets.

Electronic commerce is one of the way can complete all the said as above. ÐŽ§Electronic commerce mentions the use of electronic data transmission to implement or enhance business processes.ЎЁ (Biggs,1998)

Electronic Business connects small to medium-sized businesses to the Internet, electronic commerce, and global trade. No matter for any sized business, there also needs to provide all data files corrupt out of company.

Advertising & Promotion

ÐŽ§Promotion is a process whereby information about the organizationÐŽ¦s product or service is encoded into a promotional message for delivery to the customer. ÐŽ§(Ray, 1994) Promotion has variety of information send to customer, such as: Collateral promotion, Advertising, Direct marketing, Personal selling, Public relation and sales promotions.

For sales purpose promotion, there mainly have two; Personal selling and sales promotions. For other promotions, some are for building up the brand image and keep the customers relationship as a loyalty.

Sales promotion is an activity designed to offer higher temporary value to the customer; therefore, sales promotion management is a tool to supplement the pricing strategy for communicating information to customers.

Personal selling is the most expensive method per customer contact to deliver information to the market. It needs to find a new way of minimizing the costs associated with the delivery of information to the customers. Thus promotional planning must be perceived as a dynamic process that is continually being adapted to suite identified changing circumstances in the external market environment.

The traditional view of promotion is comprises all activities associated with communicating information about a product or service. The aim of these activities is to cause the customer to purchase the organizationÐŽ¦s output.

In the traditional media, surveys and panel studies permit the unique identification of customer by name, telephone number or address. On the Internet, the tendency of many service providers is to avoid investing in expensive audits to track customersÐŽ¦ behavior.

Another important variable is banner advertising from web site. It will display the links and the banner advertisement during the site visitor searching. It wills automatic pop up once you log in the pages. Once the site visitor interests on the bannerÐŽ¦s information, they can click into it and seek for detail.

The next issue in the reliability of reported measures is whether the requested page is actually received by the reader, and if received actually read. For example, the user may place a request, decide it is taking too long to download, and terminate the session. The issue of whether the downloaded page is actually read is no different that the problems faced by the traditional media. People may have their TV on but there is no guarantee that there somebody watching. Similarly, a person may buy a magazine but only look at certain pages.

Electronic promotions mean that companies need to re-examine carefully the aims of the sales force strategy, implementing revisions where these are required.

For Electronic promotions, e-mail messages to the customers and potential customers to announce new products, new product features, or sales on existing products. Also, E-coupon is another method for promotions; The Internet provides a much large universe for the distribution of coupons that the mere offer of such savings via an advertisement in a local newspaper.

Stock

Traditional bookstores must stock up to 160days worth of inventory to provide the kind of in-store selection people want. Yet they must pay distributors and publishers 45 to 90 days after they buy the books.

Compare with the traditional bookstores, electronic bookstores do not need to stock up that much and you can even just pay a small fee to waive the minimum physical order as the lichen book copies. Moreover, it can have various versions such as soft copies and hard copies whatever choose. Thus, it relied on the existing distribution structure, the warehouse only for the top and quick moving sales items. It can save up much more warehouse rental and the inventory turnaround is much quicker.

For example, Amazon.com is the company that is most closely tied with the E-commerce phenomenon. They changed the traditional book publishing industry to Internet business since it can reduce book return rated from about 30% to 3%. Industry experts estimate that about $100 million is spent on returns. Moreover, ÐŽ§ A truly efficient supply network, which processed only saleable book, could save over $2 billion-quite an opportunity given that industry profits from the one billion trade books total about $4 billion todayЎЁ.( Harbrecht, Douglas , 2002)

Order and sales process

Small dollar value items are not frequently sold through the medium because the costs of devoting a salespersonÐŽ¦s efforts to small sales are prohibitive. However, in the case of bookstore, people who frequent local bookshops tend to buy large numbers of books over time. Thus, the booksellerÐŽ¦s investment in developing personal contacts is often rewarded. In traditional bookstore, customers can strike up a conversation with a knowledgeable bookseller.

Selling books on the Internet made sense at many levels. Books are incredibly unusual in one respect, and there many items in the book category than there are items in any other category. There are many different titles available and active in print worldwide. When you only have the huge number of titles, a couple of things start to happen.

To obtain information about a book on the web, you could search for web site references to the book, the author or the subject of the book. Book review sites that did not originate in a print edition, most web-bases booksellers maintain searchable space on the sites for readers to post reviews and comments about the specific title.

Payment

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