Case #1- Toyota
Essay by review • December 21, 2010 • Study Guide • 408 Words (2 Pages) • 1,545 Views
Toyota Revs up U.S. Sales
Threats:
Ð'* The Japanese market is getting more competitive and Toyota is losing
sales to Nissan and Honda.
Ð'* Chevrolet and Ford are selling better in the U.S.
Ð'* The "Toyota takeover" is not assured.
Ð'* Japanese manufactures gaining a foothold in the US market.
Ð'* American companies are working to update the styling of their cars.
Opportunities:
Ð'* Exploiting the U.S.
Ð'* Attaining more local managers in order to Americanize.
Ð'* Import taxes and current risk are reduced by manufacturing 2/3 of the cars U.S. and keeping revenues and expenses in U.S. dollars.
Ð'* Spending salaries on 123,000 American employees at their facilities.
Strengths:
Ð'* Understanding the US consumer needs and wants.
Ð'* Toyota will likely pass Ford's sales in the near future.
Ð'* Known for their effectiveness in long-term planning.
Ð'* Not as dependent
on Japan anymore.
Ð'* Utilizing American designers to compete effectively in the U.S. market.
Ð'* The American competitors have been slow to respond to Toyota's threat.
Ð'* The development of a car powered by a hydrogen fuel cell.
Ð'* As a company, Toyota is beginning to set better long-term goals.
Ð'* Getting accepted as an "American Brand"
Weaknesses:
Ð'* In the beginning, Toyota had a very conservative approach to goals.
Ð'* Failure
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