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Swot Analysis for Fcuk

Essay by review  •  November 18, 2010  •  Essay  •  395 Words (2 Pages)  •  2,883 Views

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SWOT Analysis //

Company - French Connection (Fcuk)

Introduction

In this assignment I have created a SWOT analysis for the clothing company "French Connection". I have identified and discussed the strengths/weaknesses of the company, and examined the opportunities and threats it may face.

Strengths

French Connection is a very popular clothing company that produces trendy clothing at a competitive price, targeting young adults who are looking to buy smart clothing at a reasonable price.

French Connection has a global market with stores as far as Singapore, Hong Kong, Canada and Malaysia. It is a well-known brand that all young adults can identify. The brand holds a large share of the competitively priced clothing industry, with a large capital they are able to advertise and market the products on television, Internet and large billboards across the globe.

The company has a very good marketing strategy and invest a lot of money into that area. Advertisement of the brand and its products are made to look classy and appealing to young adults seeking to find quality clothing at a reasonable price.

To identify clearly the strengths of French Connection I have broken it down into bullet points.

* The company has a large share in the clothing market

* Has worldwide recognition through product being sold globally.

* Has enough capital to invest a lot of money in marketing the product in many different ways.

* Has a strong reputation for selling quality clothing at reasonable prices

* Reliable cash flow

* The company is big enough and able to cope with change in the market for example Style, pricing.

* Able to adventure into other markets relating to clothing (accessories, watches, perfume)

* Production is able to cope with customer demand.

* Market demand in all seasons

Weaknesses

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