Swot Analysis Smucker's

Strengths

* Smuckers was the leading producer of jams, jellies and preserves in the US, Canada and Australia in mid 2002

* The company has always met or exceeded consumer expectations

* It has been in the top quartile of Fortune's 100 Best Companies to Work for every year since 1997

* The innovativeness of the transaction for Jif and Crisco was recognized as 2002's Best Overall Deal and Breakthrough Deal

* It was the market leader in 7 food categories in 2002

* Its market share has grown 20% since 1997 through commitment and advertising

* It has been a long time sponsor of good events

* It has a very focused portfolio allowing for the growth in shares of every brand

* It has good utilization of food brokers, a dedicated sales force, which have proven cost-effective and superior in service in various channels

* It has had a number of good product introductions like the Uncrustables and other protein rich menu items

* It has successfully blended the operations of its acquisitions to that of its own

* The acquisitions have improved its position in the food industry so far

* It has been successful in Latin American and 45 other countries

* Its sales revenues are up

* It has been doing the right thing to grow brands and become more profitable such as ensuring better retail coverage and working more closely with customers.

Weaknesses

* Smuckers is very small in size and has only a limited product line

* Its Mrs Smith Pie business was a failure because of outdated facilities

* Its sales for Crisco since the acquisition has fallen

Opportunities

* The acquisition of Jif and Crisco will give Smuckers 3 American icon brands and 7 number 1 brands

* The acquisitions will allow the company to record sales of more than $1.3 billion, double profits and cash flows, grow to $3 billion, allow for organic sales growth, new product introductions, further strategic acquisitions and own and market number 1 center of store food brands

* The industrial fruit filling business has been the fastest growing business in the early 2000s

* The acquisitions will allow the company to be broadly diversified

* The acquisition of Jif will allow the company to own the leading brand of peanut butter

* The acquisitions will allow the company to boost revenues, improve earnings, net income and free cash flows

* Jif would be a natural fit within the company, and Crisco is a one of a kind product

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