Strategy Case

Strategy (Pre 1992 Era):

The company was engaged in a number of Indirect Sales and the company was engaged in software development in the form of services, turnkey projects and products for the domestic and export market. The software development was targeted towards the distribution, banking, telecommunication and manufacturing sectors worldwide.

Strategy post 1992 till 1999:

The company provided software maintenance, re-engineering and downsizing of software applications in these market segments. It also marketed internationally, two well-known packages, one for the distribution industry (DMAP) and one for retail banking (Bancs 2000).So the company now moved on to a Global level from a domestic one with being ISO 9000 certified in the year 1993.

Also, it was now a company which had become a choice for Investors ,Customers and Employees and even "The World Economic Forum" selected Infosys as one of India's most remarkable and rapidly growing entrepreneurial companies in November.

Strategy since 1999:

After becoming the first Indian company to get a US listing, Infosys Technologies emerged as one of the most precious companies listed on NASDAQ in terms of market capitalization in its category of software consulting and services companies. Now, the company paid more attention to Business solutions and Value added services and had setup large developmental centres in India and China. It also started off with Business Process Management and Consulting IT services.

KEY TO SUCCESS

Local Business Values:

Infosys started paying more attention to the needs of its customer's and started customizing its services so that it may suit their needs. It exercised a great emphasis on the relationship with its clients and it was one of the reasons that led to its success in its later developmental stages.

Building the BRAND:

Infosys aimed at becoming a company of the choice of investors, customers and employees so it had to make a certain "brand value" of itself so it adopted certain modes of marketing, created positive perceptions with the clients, media and the policymakers and resorted to multiple channels like PR activities and events. All this helped the company to create a good name in

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