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Research and Design Concept Worksheet

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Concept Application of Concept in Scenario Reference to Concept in Reading

Distinguish among what is knowable, unknowable, and researchabl

Coffee Time aims to expand their business into an emerging market- India. They need to know what cities to enter, the target market, and what is the expected revenue? To do the expansion right, a company must do their due diligence and know the market that they are about to penetrate. Use of data mining, internal warehousing and other tools are at the company’s disposal. (Cooper Chapter 1, 2005, pg 5).

Cooper. (2003) Business research methods (8th ed.). New York: McGraw-Hill

Distinguish between secondary and primary research

Primary research refers to the data that has been collected by the researcher that is company specific.

Secondary research refers to the data that has been collected by someone other than the researcher or for some other purpose rather than the project at hand. Coffee Time executives will use a blend to primary and secondary research to assist them in their decision making. Research takes time and costs money. When entering new markets Coffee Time uses both secondary and primary research.

( in class lecture August 2nd, Dr.)

University of Phoenix (2006). Managing Research Design.

Retrieved August 4, 2007, from University of Phoenix, rEsource simulation.

Identify tools of data analysis

According to Lind (2005):

Descriptive Statistics- Methods of organizing, presenting, analyzing data

Inferential Statistics- Methods used to determine something about a population on the basis of a sample.

Bar charts, Pie charts, Dot Diagrams, Histograms, Stem and Leaf displays are all used to display statistical information.

Chapter 1 Lind. (2005)Statistical techniques in business and economics (12th ed.). New York: McGraw-Hill)

Describe the different levels of measurement

Nominal-variable is categorical- no ranking, can only be classified and counted, e.g. M&M’s, Gender, Countries

Ordinal-variable is categorical-ordered ranks like military rankings, placement in competition

Interval-ordered ranks by quantifiable differences but 0 does not mean absence of attribute, e.g. temperature

Ratio-similar to interval data but 0 point is meaningful, examples include weight , wages, changes in stock price, rate, interest and speed.

( in class lecture August 2nd, Dr.)

University of Phoenix (2006)

Explain the concepts of validity and reliability of data

Validity refers to

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