Red Bull Gives You Wings

Product, price, place, and promotion are the four types of marketing strategies used. Amongst those, Red Bull uses promotion as one of the most efficient way to market their product. The concept of “Red Bull gives you Wings” is attracting customers worldwide. The tag line describes the purpose of the energy drink where it would boast a person’s energy to work or finish off a task more efficiently. Red Bull uses a mix strategies of marketing techniques to reach out to its clients like co-branding, sponsorship, etc. The target customers being of different age groups it is nearly impossible for them to develop an advertisement for every age group. In the early stages, the company used a push strategy of marketing technique to attract their customers. It was more important to create a brand awareness within the consumer market. They used a hefty amount of their financial resources on advertising, giving away free products at various work places and colleges. They mainly targeted places which would require people to concentrate and work more efficiently. This strategy used by the company was an amazing way to move up the ladder. Once their product was well known, they gradually decreased their strategy from push to pull, where they relied more on people for branding. The major reason behind the pull strategy being better than push is that people trust each other by their word of mouth. Now a days various advertisements being fake or manipulated makes the word of mouth the strongest way of promotion as well as branding. In addition, pull marketing also saves a lot of financial resources for the company.

With the current fast moving generation, the best promotion technique is to use the technological advancements at their best. In this fast moving world everyone does not read newspapers, but word of mouth.

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