Overview of Game Sotre

GAME (BEDFORD STORE)

LOCATION

Ñ"ж The store is located in between H. Samuels (Jewellery store) and Bhs (department store)

Ñ"ж Woolworths (can be seen as a major competitor) is located two stores down from Game

Ñ"ж Opposite Game is Officers Club (male clothing store)

WINDOW DISPLAYS

Ñ"ж Two major windows on either side of the entrance

Ñ"ж In each window-2 hanging graphics and a special offer graphic stuck to the windows

Ñ"ж Open back displays to allow view of store from the outside

Ñ"ж Two towers in each window of stacked boxes of new games released. Placed by each hanging poster

Ñ"ж Spot lights above each poster to illuminate

ENTRANCE

Ñ"ж Wide doorway for entering and also exiting the store

Ñ"ж Dark pink carpet leading into the store and throughout

Ñ"ж In the door way is a presentation board placed in the middle informing customers of the ЎҐhalf term offersÐŽ¦ in store

STORE ATMOSPHERE

Ñ"ж (same criteria as ZahraÐŽ¦s store analysis)

Ñ"ж CUSTOMER FLOW: There is no signage to direct customers however the way the store is laid out creates an isle as you walk in-customers then digress neatly in between the fixtures to their desired areas

STORE LAYOUT

Ñ"ж Layout and customer flow shown in attached illustration

Ñ"ж Displays and layout manipulate the directions of the customers

Ñ"ж Prominent focal points highlighting offers and new releases

Ñ"ж Xbox-green text on black boarder, playstation 2-blue boarder, pcÐŽ¦s-white background with black text, offers/promotion-highlighted with orange

PRODUCTS

Ñ"ж Products neatly displayed and in full view

Ñ"ж Priced clearly either with a dark pink sticker on product or ticketed on the shelves

Ñ"ж Products displayed on shelves or displays

Ñ"ж Reduced items clearly marked