Outline of Target

пÑ--јTarget. Expect More. Pay Less.

I. Brand Vision

1. High Quality

2. High Design/Style

3. Essentials

A. everything displayed is clean and organized.

4. Create a one-of-a-kind shopping experience

A. great prices, stylish innovation

5. Approximately 1,600 stores in 47 states, 175 of them are SuperTargets

II. Brand Definition

1. Upscale

2. Pharmacy, photo processing, Food Avenue Restaurants

3. Sells products in the following departments

A. Women’s and Men’s clothing

Baby’s and Kid’s

Home

Bed and Bath

Patio and Garden

Kitchen

Furniture

Toys

Electronics

4. Designers available:

A. Go International

Isaac Mizrahi

Liz Lange

Michael Graves

Mossimo

Sean Conway

Simply Shabby Chic

Sonia Kashuk

Thomas O’Brien

Victoria Hagan

III. Brand Position

1. Nations #2 discount chain, directly behind Wal-Mart

2.

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