Organizational Communication Analysis: Kudler Fine Foods
Essay by juandavis19 • April 5, 2013 • Case Study • 1,535 Words (7 Pages) • 1,823 Views
Organizational Communication Analysis
Juan Davis
COM/400
June 11, 2012
Lisa Smith
Organizational Communication Analysis: Kudler Fine Foods
For this research paper there will be an analysis conducted on Kudler Fine Foods. The Kudler Organization is owned by Kathy Kudler, and it is a locally owned upscale specialty food buisness positioned in the San Diego region along with three other stores. Each store has about 8,000 square feet of retail space positioned in a high fashioned shopping center. They have the finest domestic and imported fare at every location with an exceptional assortment of fresh produce, bakery, pastry products, condiments, fresh meat, seafood, cheese, packaged foods, and specialty dairy products. The products are partnered with skilled, knowledgeable, and helpful employees, merging to offer consumers an enjoyable and pleasant shopping experience ("Kudler Fine Foods", 2007, 2010, 2011).
The People
Employees
Kudler Fine Foods has developed team cultivation. The organization's employees could be recognized as a baseball team culture. Baseball team cultures are set up in companies with fast distorted settings, with a brief product life cycle, with risky decision-making, and reliant on continual modernization for sustained existence (Gomez-Mejia & Balkin, 2002). All retail employees need to be quick. Customers are indecisive and are continuously probing for the next latest thing. Workers who are engrossed to this kind of environment are usually risk-takers, enjoys being free agents, they show a small amount of allegiance to one boss, and thrive on time pressure and stress (Gomez-Mejia & Balkin, 2002). Kindler's workers are completely ready for changes. This kind of custom will brace effortlessly and envisage changes. This kind of cultivation is also effortlessly empowered.
Stakeholders
Kathy Kudler values her stakeholder personnel and acknowledges that they are significant to the process as the direct line interaction with valuable consumers of Kudler Fine Foods. Each store employs a manager and assistant manager to carry-out the daily details, performed by cashiers, stockers, baker, butcher, produce-clerk, culinary, and wine specialist. Adding to the internal employees are the consumers, vendors, and guest cooking specialist ("Kudler Fine Foods", 2007, 2010, 2011).
General public
The concentration and treatment given to consumers is of the top quality. Kindler's organization maintain track of consumer clarification and needs to allocate the request with the employees. Free samples of the food is presented and handed to the consumers, and month-to month wine testing is presented in gratitude. Consumers can demand products, and Kudler Foods will foresee if it is possible to supply the items. The wholesale merchants will make accessible the products sold by Kudler Foods. Sometimes it is a regional merchant, nationwide, and even global supplier. Fresh fruits and vegetables are fully grown locally and distributed to guarantee that items of consumption are of top quality. Regional distributors supply the dairy goods, and meats are obtained from all over the nation ("Kudler Fine Foods", 2007, 2010, 2011).
The Tasks
Products and services
Kindler's organization primary duty is to their consumers who utilize their goods, to the regional commune in which they activate, and to the supplier of their goods. They operate with responsibility to distribute quality groceries to their consumers and will construct sturdy merchant relationships through flaxen behaviors and by meriting true merchant-consumer relationships established on the joint benefits of each. Kindler's goods consist of the freshest products and supreme quality wines and cheese. Kindler's services are educational and enjoyable encounters that enhance and divert both expert and recreational chefs, such as food preparation shows, displays, wine classes, and special event catering services ("Kudler Fine Foods", 2012).
Products, services, and organization
Through commitment to supply the best possible goods to their consumer Kudler Fine Foods will constantly apply its knowledge in the field of fine groceries and gourmet provision. They will also gain continuous knowledge of other tools that will be important to its consumers through merchant interactions and learning events. Efficient operation will be achieved through the best logistics and stock performances, advance data management systems, and most proficient employment of marketing methods such as Internet social interfaces. The company is dedicated to precise growth. The organization wishes to develop at a rational rate so that the shareholders value is increased but is also at a small threat. Growth will come as procedures become steady and more proficient at their central competency. Top quality goods and consumer encounters are their focal point. Cost will be kept at the minimal possibility, but the company does not contend on prices alone. Kindler's organization distributes goods that are important to their consumers and in a way that will improve their community and value their merchants ("Kudler Fine Foods", 2012).
The Organizational Communication
Structural and functional characteristics
There is certainly a vertical organization structuralism at Kindler's organization, due to the construction of the organized diagrams. Managers are directly accountable for the employees who are under them in the virtualized organization charts. However, Kudler is also operating horizontal as well. This is evident by the verity that various departments are working together to resolve situations. For example, the purchasing department is work with the selling and market department to help compress to their vendor commune the recent inventory management and calculation tools and the merchant relation programs. The selling department works with the finance department on price saving tactics. This traverse function will help improve any deficiency from changes. Departments that are synchronizing labors will be able to operate with each other. Relationships have been set-up
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