Marketing, Explanation and Definition
Essay by Manuel Valorate Player • January 2, 2016 • Essay • 553 Words (3 Pages) • 850 Views
MARKETING DEFINITION, CONCEPT AND EXPLANATION
What’s marketing
The general definition of Rober Schumper says marketing is: The set of techniques and methods based on knowledge of customer needs and market structures and used to increase sales of a product or service. Marketing is to know customer needs and then deliver a product or service to its measurement.
Marketing is an organizational function and a set of processes for Creating, communicating, and Delivering Value to customers and for managing customer relationships in ways That benefit the organization and Its stakeholders. According to the AMA, marketing is an approach that is to bring value to build commitment and develop a relationship between the customer and the organization.
Marketing, large estate
Marketing is an area that encompasses several subdivisions. The marketer can be copywriter, dealer, responsible for market research, data analyst, graphic designer, support staff, etc.
The marketing can be divided into several sections which are equally important to each other:
- Analysis and understanding of consumer behavior study;
- Market research;
- Definitions of the company's value proposition, and products / services;
- Communication;
- Advertising and promotion;
- Organisation of the sale;
- Customer service;
Marketing is everything related communication (and the projected image) of a company, brand, product / service of a person. Marketing is all the means of communication (words, words, images, sounds, data, etc.) that transmit a message to the right people, your potential customers.
Moral issue Who is responsible? Is it the client? Is it the government? Product designer?
The marketer's objective is to induce a person to make a decision. It can make a person take a good or a bad decision. So the marketer has a power of influence and with that power comes responsibility. There are some years, Seth Godin wrote an excellent article (moral Marketing) on the ethics of marketing. Who is responsible? This is the marketer. Because the marketer has a strong power of influence, so it must be held 100% responsible for products and services it promotes. If the marketer has created excellent publicity to encourage people to smoke, it should also be noted that it contributed to deteriorate the health of smokers.
...
...