Market Expansion of Global Cellular

Prepared for

Diane Russo, CEO

Columbia, South Carolina

Prepared By

Research Consultants

Columbia, South Carolina Research Consultants

April 11, 1999

TABLE OF CONTENTS

EXECUTIVE SUMMARY...............................................................3

PROBLEM..................................................................................5

BACKGROUND...........................................................................5

DISCUSSION OF FINDINGS...........................................................5

Business Institution...............................................................5

Current Business Institution.............................................6

Government...............................................................7

Social Customs in Business.............................................7

Values in Business........................................................8

Social Customs.....................................................................8

Class Structure............................................................9

Values.....................................................................10

Social Customs...........................................................11

Everyday Life.....................................................................11

Clothing...................................................................12

Food.......................................................................12

Housing...................................................................12

Religion...................................................................12

CONCLUSIONS AND RECOMMENDATIONS....................................13

NOTES......................................................................................14

EXECUTIVE SUMMARY

Korean cultures are very different from American Cultures. The cultural values, social customs, housing, clothing, food, class structure, religion, government, and economic institution of Korea are very different from America. There are two major types of business institutions in Korea. The first one is Korean based institutions, which operates accordingly to common Korean rules and regulations. The second is the foreign institutions. The foreign companies that expanded to Korea operate differently from Korean based institutions. The foreign companies combine the rules and regulations of the mother country with the rules and regulations of Korea3. The success of foreign companies depends on its ability to adapt to the complicated culture of Korea. The cultural values and social customs play an important role in business

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