Koyo Jeans Case

Internationalization of Koyo Jeans from Hong Kong case analysis

William Cheung joined the style industry inside a different manner than Vivienne Tam and Shanghai Tang. He began by employed by a modest wholesaler / retailer noted for its outfit and apparel industries. He sharp his design instincts by creating hit apparel products for that wholesale company. To make sure business he needed to discover the whole logistics from obtaining recyclables to manufacturing sales and delivery. The company was thriving but wasn't safe from the weak points of creative companies. While focusing on striking the store bought and making certain a sizable output Cheung also examined his creativeness by opening their own boutique shop. After initial success he required to source trendy but affordable styles to give customer demand. Chance introduced him to Columbia and plus a local designer they provided a reputation for themselves and made the decision to go to an exhibit in Paris. Regrettably the knowledge introduced them only despair. Their items and image were this is not on componen along with other European brands. With that time Cheung's boss had offered the wholesale business and also the manufacturing facility to him. The setback in Paris triggered him to re think his business. He made the decision to pay attention to product innovation and brand building with much effort acquired very good of Galeries Lafayette a Parisian mall renowned for trendsetting. This case shows how Cheung in moving his company forward could overcome the weak points to be an apparel wholesaler / retailer along with a fashion store. It offers attorney at law of methods Cheung could exploit and also be the wholesale business and transfer to branding and franchising. Research associated with creative industry and ambidexterity can also be covered within the case. While Cheung's success was good he faced numerous challenges as Koyo Jeans strove for worldwide success.

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