Ghetto Brawls

The spectrum extends from detergents and household cleaners, cosmetics, toiletries and adhesives to the industrial systems business of Henkel Technologies.

In 2006, Henkel celebrates its 130th birthday. Henkel's success depends on 130 years of innovation. Therefore, Henkel has proclaimed this year as the "year of innovation". Aligned with this is a worldwide call to the whole staff to contribute at least 2 or 3 innovative ideas apiece.

Contents [hide]

1 Corporate Claim: "A Brand like a Friend"

2 Three areas of competence

3 Henkel Smile Program

4 Henkel history in brief

5 Financial Data

6 External links

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Corporate Claim: "A Brand like a Friend"

"Henkel - A Brand like a Friend" - This is the claim with which Henkel underlines its promise to make people's lives easier, better and more beautiful with its brands and technologies.

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Three areas of competence

Henkel operates in three strategic areas of competence - Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment.

These strategic business areas are organized into four globally operating business sectors within Henkel:

Laundry & Home Care,

Cosmetics/Toiletries,

Consumer & Craftsmen Adhesives,

Henkel Technologies.

Henkel has maintained a leading position in the international detergents and household cleaners market for decades with such brands as Persil, Dixan, Vernel and Bref. The comprehensive product spectrum ranges from heavy-duty detergents and laundry conditioning products special detergents and household cleaners to bath and glass cleaners.

Henkel is one of the top-ten producers worldwide in cosmetics and toiletries with such brands as Fa, Vision, Diadermine, Taft, Schwarzkopf and Dep. The product range includes hair cosmetics and toiletries, as well as oral hygiene products and fragrances.

The same applies to consumer and craftsmen adhesives. Henkel holds the world's leading market position in this sector with a widely varied product spectrum including household adhesives as well as correction products for use at home and in the office. The best-known brands include Pritt, Pattex, Duck, Loctite, Ceresit and Dufix.

Industrial users all over the world are familiar with Henkel Technologies, a world market leader with industrial adhesives and sealants, surface treatment applications and engineering adhesives. They are used in all kinds of industrial sectors such as in aircraft construction and automotive engineering, as well as in the electronics industry. Liofol, Teroson and Loctite, to name just a few, have established a good reputation for themselves among the professionals.

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Henkel Smile Program

The Henkel Smile Program brings together all aspects of Henkel's social commitment that go beyond its business interests. The Henkel Smile Program demonstrates support for and commitment to projects involving community involvement, donations management, and corporate volunteering/MIT Initiative. The Company uses it to promote especially social projects of institutions that are of public interest, and in which Henkel employees and pensioners are involved on an unpaid

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