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Foodexpress Inc. Business Plan on Food Delivery

Essay by   •  March 18, 2013  •  Case Study  •  394 Words (2 Pages)  •  1,324 Views

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Executive Summary

FoodExpress Inc. is a company providing hygiene foodstuffs to the hygiene conscious people. The business concept lies in the fact that the unavailability of hygiene lunch for the working professional in the near restaurant. This company is focusing especially on the need of the working professional who values the hygiene and do not want to sacrifice the taste of the food as well. The core business of the company is to deliver the lunch items to the offices as per their need and their order. The service will be available six days a week except the any exceptional cases. Neither every office has their own canteen nor everybody bring lunch to office from home. This is the reason why working professional have to depend on the nearby restaurant for lunch. Here, our business will be about solving the problem which most of the office workers are facing.

FoodExpress has a plan of opening restaurant after two year. After that, the company will diversify its menu, Indian and Nepali, which will provide more verities of choice to the customer.

This company will be located in Sundhara, Kathmandu, Nepal. The menu will cover the contemporary Nepali and Indian foods. Prices will be competitive with other average scale restaurants in the area. However, it is the strategy of FoodExpress Inc. to give a perception of higher value than its competitors give, through its hygiene food, and excellent service.

This business has net initial cash outlay of Rs. 809700 /- in the first year. After the two-year's success operation, it has planning of operating the restaurant targeting the health conscious people of all age and sex. The extra investment for the restaurant is Rs. 600000 /-

This business has net worth of Rs. 235,689.38 i.e. the net present value of the business today. The cost of capital is 16% and the IRR of the company is 29%. This signifies that the project is worthy commencing. This project has payback period of 2.76 years. This means, the project will pay back the investment with in the 2.76 years.

The food company, FoodExpress, Kathmandu based, has prime focus on the hygiene food without the compromise in the taste. It also focuses on the service excellence and employee satisfaction because the customer's satisfaction is only possible if the employees are satisfied. In other words, unsatisfied employees cannot satisfy the customers.

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