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Entrepreneurship: Elegence Beauty Sallon

Essay by   •  July 18, 2010  •  Case Study  •  19,343 Words (78 Pages)  •  11,182 Views

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1.0 The Business: Business Description Segment

Name of the salon: "Elegance Beauty Salon"

ELEGANCE Beauty Salon, we offer a full complement of services from haircuts and color to waxing and nail services, as well as a wide selection of professional products.

We provide exceptional hair services that leave you feeling pampered, rejuvenated and renewed. Our expert stylists create timeless, classic looks with an array of hair services including hair color, design and finishes. For your convenience, we also offer luxurious manicures, pedicures and waxing services.

We believe that when an individual feels good about their self image it is not only a physical and mental benefit that they experience, but also a positive effect. This positive effect is also noticed by the people with whom they come in contact. We at Elegance Beauty Salon, we are interested in helping our clients achieve their goals.

Our Motto: "It Doesn't Take Much to Be Elegant"

Our Mission: To change the current trend of ordinary people by hair cutting and style combining with Customer Satisfaction by passion of cosmetology combining technology, art, and science.

Our Vision: Elegance beauty salon vision is to create a harmonious, productive, and profitable salon environment, supplying the community with a retail center, cosmetology, and separate men's and women's salons. Now we are planning to have only one branch in Dhaka but our vision is to set branches in every city of Bangladesh.

Goal: Set a trend for all people and make them more beauty conscious.

1.1 Business Background:

Our business is formed by Abu Bakar Md. Fazleh Rabbi, Sifat Enam and Md. Khausru Chowdhury, This is a new venture and the formation of the business is quite simple; it is partnership business. All of the three business partner have the prior business experience in different aspects.

1.2 Background of the Industry:

The concept of hair cutting salon with the facility of most of up to date and attractive facilities like curling, reconstruction of hair, conditioning, body massaging is very new in this part of the world, though it is very common and popular business in Western world. In Bangladesh, we people are very much accustomed with the age old practices of the barbers which are not sufficient enough to meet the customer's wish and desire. Now a day's, this concept of creating better place and environment for hair cutting become very popular in our country because people become very fashionable and want to set their hairs according to their personality and it is certainly an emerging sector. This new generation of style sensible people defines a countries movement towards future.

1.3 Potential of the Venture:

The business where we are going to enter within a very short time is not saturated and most importantly it is a very new and emerging sector of our country. Our competitive advantage would be the location of business operation, the efficient and trained workforce, using new machineries and technology and most importantly the suitable environment. If we conduct our business with very professional way and satisfy their desire; then it is certain that we can capture the target market.

1.4 Objectives:

✓ Our services will give full satisfaction to the customer as they will get the Offer services which will meet the customer's want, plan and skill level.

✓ unique service

✓ To differentiate ELEGANCE through our exciting service as well as quality of our service.

✓ We will attract the all level of customers by our services as we use the modern techniques

✓ Capture the target market within 2or 3yrs

✓ Sales of 2,500,000BDT by year 2009

✓ Be a market leader within 4.year.

✓ Enlarge the business by opening many branches regarding the country within 6 years.

1.5 The Ten Commitments of Excellence

1. Commitment to well-being.

We believe well-being is the cornerstone of personal and professional growth. Without personal and professional well-being our mission cannot be achieved.

2. Commitment to the team objective.

We believe in total commitment to the team. The team objective is a guide for us to follow in our service to our clients, support of each other, and team growth.

3. Commitment to goal attainment.

We believe every individual should have personal and economic goals. Owners and staff work within a framework of daily evaluation in order to identify and achieve their long-term objectives.

4. Commitment to our time management system.

We believe our time management system should be utilized in all clinic activities to provide maximum efficiency and effectiveness for our clients. We commit to managing our time and setting specific goals within that time.

5. Commitment to excellence in all we do.

With our philosophy we become team members, working for ourselves and each other. We have high expectations in terms of conduct, and know that each of us is a reflection of the team.

6. Commitment to incredible, outstanding, unbelievable client service.

We believe in extending such incredible service to all clients that they feel like honored guests in our establishment. We constantly anticipate, meet, and exceed our clients' expectations.

7. Commitment to retailing through client experience.

We believe that each team member is also a salesperson. Retailing is a vital prerequisite to client experience and ultimately leads to professional success.

8. Commitment to value-added service.

Value-added means doing and giving more than is expected. We believe each of us needs to go above and beyond the call of duty. The salon will benefit in direct proportion to the value-added service provided by each team member.



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