Calyx and Corolla

Two MAIN TOPICS have been posted in the Week #8 Conference related to the Calyx & Corolla Case.

For MAIN TOPIC #1 (Discuss "who" performs the channel functions in the marketing channel of distribution that Calyx & Corolla is a part of, what functions each participant performs, and what the "innovation" is in this business endeavor.):

For MAIN TOPIC #2 (What should be done about the Minneapolis campaign?):

You should consider the following when responding to this conference:

What are the basic facts of the case?

What are the strategic marketing issues / problems presented in the case?

What are possible ways of resolving (attacking) the issues (problems)?

What are the pros and cons of each potential solution?

What is your recommended course of action? Why?

You should do your best to employ the financial data in the case as evidence to support your position in this case. Be sure to explain the data you employ and to detail the processes you use to incorporate the case data.

Your conference contributions must be posted by Sunday at midnight.

Two MAIN TOPICS have been created in the Week 8 Conference in the WebTycho classroom. Each member of the class should offer comments or responses for each of the MAIN TOPICS and to at least two items posted by fellow students in this conference. Grading will be determined on how well you employ the assigned material and your understanding of marketing concepts and relationships to support your arguments.

Each class member should refer to the Guidance and Instructions for Case Analysis.

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