Business Plan for Erk and Jerk Chicken

Business Plan for Erk and Jerk Chicken

Owners:

Natasha Shaw

Deontae Bryant

Terrance Kearney

ERK and JERK CHICKEN

2618 w. 71st Street

Chicago, IL. 60629

Telephone: (773)559-6526

Fax: (773)559-6524

E-Mail: Jerkjerkchicken@chicken.com

I. Table of Contents

I. Table of Contents 3

II. Executive Summary 3

III. General Company Description 3

IV. Products and Services 3

V. Marketing Plan 3

VI. Operational Plan 3

VII. Management and Organization 3

VIII. Personal Financial Statement 3

IX. Startup Expenses and Capitalization 3

X. Financial Plan 3

XI. Appendices 3

XII. Refining the Plan 3

II. Executive Summary Erk and Jerk chicken specializes in Jamaican jerk, fried, baked and smothered chicken with a choice of quick serve pasta, scrumptious macaroni, New Orleans style Gumbo, Jambalaya and/or homemade mashed potatoes and gravy. We are one of the first fast-food places that allow consumers to have a choice from our diverse variety of side dishes that goes with our homemade tasting chicken. We started are business in 1999 and began franchising in 2004, and since then we have grown from one family -owned business to 25 franchised locations.

The fast-food concept allows our customers to enjoy a high-quality, great tasting meal within minutes of placing their order. Our typical consumers are lower, middle and upper middle income adults, ranging from the ages of 19 to 55 whom have grown tired of typical fried fast food restaurant and prefer to eat a wholesome nutritious meal instead.

Erk and Jerk has grown substantially over the past few years. In 2003 we sold our rights for ten franchise units in the state of Illinois and five units in a small town in Augusta Georgia (two of which are family owned). Several of our other franchises in are in Florida, Wisconsin and St. Louis all of which are meeting or exceeding sales expectations.

Erk and Jerk has recently experienced a 150% increase in sales over the following closing quarter for the following reasons:

Great Environment: Because of our expertise in locating the perfect place to effectively reach expected target market we are able to offer consumers something that is completely different from the typical fast food industry.

Mass Appeal: Our large and diverse menu gives Erk and Jerk the strength and flexibility to appeal to a vast array of consumers. The chicken lover, the Italian food lover, the New Orleans style food lover, the Creole food lover, the health conscious eater, the pizza lover, the salad eater, children and adults, and families or couples can all find something on our menu that they will love.

Dynamic Customer Service: Our unique customer service is incomparable to any of our competition; we offer our employees or employee trainees an extensive class on dealing with a variety of customers and customer situations. We offer a simulated class that looks like an Erk and Jerk establishment, and we prepare our employees how to respond to customers in any given condition. We have actors simulating customers act out real life situations (i.e. a customer enters the establishment and is very irate that the lines are somewhat long in length and he/she has waited for ten minutes he/she gets to the counter and request a menu item and the employee tells the customer that it will be at least a ten minute wait on fresh pasta or macaroni the customer insists that that's to long considering they have waited to place their order, we teach the employee how to respond to that situation.

Ease of Replication: A good cook can always help increase sales, and a good business operator can help up to restaurants perform well, but our food concept can easily be replicated it could make any of our franchisee's business a national and international success. The ease of our operation is what separates Erk and Jerk from any of our competitors. Any individual whether or not they know how to conduct a successful restaurant can make a remarkable profit with our system. All that matters is that he/she follows the franchise operation program.

III. General Company Description

Erk in jerk Chicken is in the business of serving customers a homemade meal in a fast food service environment. We will lead our competitors in offering services that most communities lack; we offer a wide variety of menu items that appeal to variety of customers needs. In an ever changing food conscious environment we plan on staying ahead with our flexible menu items, most of our food is made to order (outside of the soups, Gumbo and Jambalaya) .we plan on continuing to improve our customer service and our restaurant environment according to the change in economic and social events.

Mission Statement:

Erk and Jerk Chicken is committed to serving assorted selection of meals to a diverse customer base at a reasonable price without compromising taste, quality of our products and nutritional value. In doing so we will provide our customers the option of dining in our comfortable welcoming environment or carry out.

Vision Statement:

Our vision is to be one of the most recognized names in fast food. We will strive to continually meet the needs of our growing consumers by continuing to offer them good food at great prices.

Company Goals and Objectives:

Erk and Jerk Chicken are committed to the development of our restaurants through company-owned units, single-unit franchises, and Master Franchise operations. The concept of our franchise owned restaurants is a turnkey system where (we the franchisor) will handle the entire development process, beginning with the signing of the franchise agreement, proceeding to the location of the restaurant, site design, location layout, and blueprints. We will also secure local government approvals and zoning

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