Business-Plan "car-Tuning Station"

Structure

1. Introductory.....................................................................................2

2. Analysis of industry.........................................................................2

3. Production plan...............................................................................4

4. Organizational plan.........................................................................6

5. Marketing plan................................................................................7

6. Evaluation of risks...........................................................................9

7. Financial plan..................................................................................10

1. Introductory

This business-plan is executed and performed for the purpose of attracting a sum of 50.000 $. This amount of money is necessary for realizing our business project: the car-tuning center ÐŽ§King of the RoadЎЁ. The detailed description of spending the money will be further.

ÐŽ§King of the RoadЎЁ is a private enterprise, owned and managed by A.V.Burtny. Besides, there are two executive managers A.V.Grechuhin and A.J.Salomatin. So, the managing board consists of high-educated qualified professionals.

The product of our company is service. It is cosmetic outside and inside repairing, art-painting, setting of different body and salon equipment and accessories etc. All this is described in details further.

Both by hiring special agencies and by own strength we researched the situation in the KyrgyzstanÐŽ¦s market. The research concerned the prices, demand and supply, the quantity and quality of potential competitors, the number of potential customers not only in Bishkek city and Chui valley, but in the whole Republic and even in Kazakhstan. The results of this research show that this market niche is not occupied and by taking it we will have great opportunities for high profits and stable development of our business.

We realize all the difficulties of creating a new business. ThatÐŽ¦s why we approached to this question (creating a new business) very seriously. We tried to foresee different nuances and worked out marketing plan, production plan, organizational plan and financial plan in order to persuade you in the successfulness of this idea.

2. Analysis of industry

There are more than 1,5 million cars in our country. Most of them are in Bishkek and Chui valley. There are hundreds of different models from Russia, Europe, Japan and even America. The model row is presented by old, used, new, retro-class, sport-class, off-road and other types.

Recently there appeared more new sport and off-road cars from Japan and Germany, though, no doubt, they are not cheap. Besides, there is a constant flow of car line LADA 2110-2115, which are in good demand in our country. It is not only because of cheap and available spare parts, but it is connected with the possibility of future up-grade of the car body.

Besides those who have new cars, there are many car-owners who drive 10 or more years-old cars. They got used to them, they know all small things about their cars, they prefer to repair them from time to time more than to sell and buy new. At the same time they try to dandify, to citify, and to prettify their cars.

Thus, there are two main groups of our ÐŽ§consumersЎЁ: old cars and new cars. Indeed, they cover all the cars.

Nowadays there are 2 central maintenance stations, about other 5 large maintenance stations and hundreds of small repairing stations and painting boxes all over the city and its suburbs. In fact, there are plenty of them. But they must not be considered as competitors, because almost no one offers such kind of services as we do. There are only two places in Bishkek where they can tune up the body, by painting fine pictures on it. But there is a disadvantage: it is not their daily work therefore 1) it costs more than it could be; 2) it takes rather long period of time; 3) the choice of variants is limited.

The table below shows the comparison of prices ($) in Moscow, Almaty and Bishkek, our planned prices are in italic.

The type of work Moscow Almaty Bishkek ÐŽ§King of the roadЎЁ

To paint a hood 600-3000 500-1000 300-400 250-350

To paint side doors 500-3000 500-1000 250-700 300-450

To paint the whole car Up to 10000 3500 1500 1000-1300

These prices do not reflect the quality of work. They are connected with the common level of prices and living standards.

According to our research, we can expect many customers from Kazakhstan because of our competitive prices and excellent quality.

But painting fine pictures is not all we can offer.

„П We decorate the whole body with spoilers, moldings, bumpers, roofs, mirrors, headlights and backlights, special tailpipes, disks, tires etc.

„П We create the inside image of salon.

„П We make people love and admire these cars.

This kind of business is very successful in the USA, Europe, Russia, and China. In Kyrgyzstan this industry is still not developed. Such situation provides us with advantageous monopolistic position in the market. There is great demand on our services, we can supply almost everything a really sophisticated customer desires, and our prices are available for the most of car-owners.

All these are indicators for us to start our business and for investors to notice us.

3. Production plan

The car decorating can vary from simple painting the body and changing the mirrors to golden trimming with crocodile leather seat covers. All this depend on tastes and preferences of consumer and master, on the type of car and its condition, and of course the price. Some full car-tunings are equal to the 5 prices of the car itself and can reach hundreds of thousands dollars.

We admit there will not be such orders (though we are ready to execute them). Mainly the demand in the sphere of design (the

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