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Big Bazaar

Essay by   •  March 8, 2019  •  Case Study  •  13,993 Words (56 Pages)  •  78 Views

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   1.1 INTRODUCTION

The challenges facing the Indian organized retail sector are various and these are stopping the Indian retail industry from reaching its full potential. The behavior pattern of the Indian consumer has undergone a major change. This has happened for the Indian consumer is earning more now, western influences, and women working force is increasing, desire for luxury items and better quality. He now wants to eat, shop, and get entertained under the same roof. All these have lead the Indian organized retail sector to give more in order to satisfy the Indian customer. The biggest challenge facing the Indian organized retail sector is the lack of retail space.

The action and promises other than personal selling, advertising and publicity which stimulate are called sales promotion. It is vital marketing tool helping to promote the sale of good through channels of sales promotional activities. It is concern with the creation, application and dissemination of material and techniques. The sale activities, which supplement both personal selling and advertising, are included in sale promotion.

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 10 million square feet of retail space, has over 1000 stores across 61 cities in India and employs over 30,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets,  Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, all, Top 10, m bazaars and Star and Sitara.

                                  1.2 NEED FOR THE STUDY

In the present day competitive world retailing industry has been successful. Retailing industry has rendered a lot the world economy.

To know the impact of sales promotional activities in retailing industry. Any successful organizations sales promotional activities should be analyzed.

Since big bazaar is one of the major retailing organization in India and ass proved to be successful, the sales promotion of big bazaar is being analyzed in this project.

1.3 OBJECTIVES OF THE STUDY

  • To get knowledge on sales promotion activities of retailing industry.
  • To identify the various sales promotional activities taken up by the big bazaar.
  • To know the impact of this sales promotional activities.
  • To understand retail operations in both back end and front end operations.
  • To identify the actual procedure of execution of operations.
  • To find out the market strategies in organizations.

1.4 METHODOLOGY

RESEARCH SAMPLE

WHAT IS RESEARCH?

Research is a systematic and intensive study directed towards to know more complete knowledge of a subject studied.

RESEARCH DESIGN:

The study focused on the following research methodology. There are several bases of studying and tackling a problem. The study of retailer was a descriptive type of research design. As it was felt that was suited that this was suited one. Availability of data and interested is knowing the characteristics of retailer at “visakhapatnam”.

DATA COLLECTION METHOD:

The study comprises of two different types of data for research. The data has been collected from both primary and secondary sources, to get information regarding the organization and products.

  • PRIMARY DATA
  • SECONDARY DATA

The primary data consists of:

  • CONVERSATION
  • QUESTIONNIARE
  • ORAL INTERVIEW

The secondary data consists of:

  • JOURNALS
  • MAGAZINES
  • STUDY MATERIALS

SAMPLE DESIGN:

Sampling technique: profitability sampling techniques called simple random sampling techniques was used in the research.

QUESTIONNIARE DESIGN:

The questionnaire consists of 13 questions which are multiple choices of questions the sample size of 100 retailers are taken from selected mandals of visakhapatnam District.

DATA COLLECTION PROCESS

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1.5 LIMITATIONS OF THE STUDY

  • Duration of the project is 30 days.
  • Employees and management were busy and were less responsive.
  • The data collected is subject to variations.
  • The study is mainly based on the available printed and published information and opinion of the officers and employees of the company.
  • Non-availability of adequate and essential information due to complex nature of the study.

2.1 INDUSTRY PROFILE

Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is one who stocks the producer’s goods and is involved in the act of selling it to the individual consumer, at a margin of profit. As such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain.

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