Advertising Creative Strategy

Creative Strategy

Client: NNN football team, the NNN football team had a below average record of 3 wins and 7 losses last season. The team is looking for more student support during the season.

Advertising Objectives: a) To gain general support from NNN students, alumni. b) To raise ticket sales by 20% from the previous season.

Target Audience: Age: 17-30 years old Gender: Male and Female

Education level: Current college students

The target group will be current single or married students who enjoy excitement and social environments. They are social, fun loving, and interactive people who want to be more involved with NNN activities.

Promise/Benefits: NNN football games are a good social opportunity for the students and have a positive impact on school unity and pride.

Reason Why: Purchase of a ticket to an NNN football game increases athletic awareness, which attracts incoming freshman, which provides more money for the school.

Tone Statement: NNN football advertisements should be bold and exciting. The ads should crate a call to action not only for students, but also alumni and faculty to purchase tickets to the game.

Concept: NNN football quit jackin around and get involved.

Advertising Copy

CLIENT: NNN football

MEDIA: The NNN Lumberjack

COPYWRITER:

COPY A: NNN football quit jackin around and get involved

COPY B: Looking for something to do Saturday nights before going to the bars or an after party. Come and join us at the exciting action packed NNN Lumberjacks football games. The NNN sky dome, conveniently located on south campus next to Pine Ridge Village apartments and McNeill hall, has enough room to accommodate all students that are looking for a good time. NNN football games are a great social environment for students to have a first class experience as well as meet fun new people. Every game promises