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A Business Proposal to Improve Productivity, Guest Experience, and Revenue

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A Business Proposal to Improve Productivity, Guest Experience, and Revenue

Through Innovative Use of Technology

Prepared for

Freddie Johnson

Vice President, Research and Marketing

Boardman Management Group

Prepared by

Darren Jackson

Manager of Marketing

Baderman Island Resort

March 7, 2012

Proposal Number: RM07-01

Baderman Island Resort: A Business Proposal

Baderman Island Resort

A Business Proposal to Improve Productivity, Guest Experience, and Revenue

Executive Summary


The Baderman Island Resort has 3 hotels, a convention center, 4 restaurants, 2 gift shops, a pro shop and a spa. While all of the business entities are owned by the Baderman Island Resort and executively managed by the Boardman Management Group, each business entity is operated independently. Each business entity was opened at different times and, while each entity started out with up-to-date computer hardware and software, upgrades of equipment and software have not been uniform. The word processing software in use at the Resort is a case in point. Currently, we have:

* 26 computers running Windows XP and Word XP

* 38 computers running Windows 2000 and Word 2000

* 6 computers running Windows 98 and Word 97

While there is backward compatibility between the various versions of the software, the older versions do not have all of the "bells and whistles" of the newer versions. We are wondering what would be entailed to upgrade to a standard version of Microsoft Word or, alternatively, to switch to a word processing software application from another vendor.

Currently, Baderman Island Resort is in need of addressing business risk with effective technology. Old and out dated Systems have the tenices to go offline when aging components fail and key networking connection don't work. Security issues can emerge and threaten the integrity of business data. All work or portions of the business could see systems go offline, while other systems continue to operate normally. The current IT or Windows system in place is not up to date or easy to manage, and this is a situation that could possible set the stage for potential problems down the road.


Maintain productive smooth running business operations that are mission critical. To maintain business momentum and employee productivity by being trained for challenges that are associated with acquiring and maintaining the most effective IT environments to support ongoing operations. The technology must be both affordable and easy to operate on a day-in, day-out basis to effectively support the business.


Baderman Island Resort: A Business Proposal

To ensure the company has the capability of facing the growing demands of today's market, supply data, and services to customers on a level that will exceed the expectation of the customers. Provide each employee with the knowledge training to successfully run and give value service information to the customer concerning the wireless service. For Windows XP to provide huge amounts of useful software on their platform, provide more RAM to increase memory, and provide widespread availability of hardware driver support. Improved storage capacity will allow us to be better positioned to serve our customers and meet increasing demand for security and wireless connectivity. Improve corporate network security by not allowing personal information about customers or intellectual property on phones, be sure that access to the corporate network using a smartphone be based not only on the user's role in the business, but also on his or her location and the connection used, such as inside or outside the corporate network, or through a VPN. For example, a connection via an unsecured Wi-Fi network that is not going through the corporate VPN should be blocked. And also wireless networking benefits that will provide reliability, security and robustness service for our customers.


The following table presents an initial estimate of costs.

Table of Estimated Cost

Initial Monitoring and Units Rate Total Cost ($)

Information Gathering 384 hrs. $50 hr. (avg.) $19,200

Evaluation of up Grades Units Rate Total Cost ($)

and Instillation 288 hrs. $70 hr. (avg.) $43,200

Implementation of Windows Units Rate



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