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  • Marketing Case Study

    Marketing Case Study

    Burton Snowboards: Building a Sport California State University, Los Angeles Principals of Marketing: MKT 500 Dr. Iksuk Kim Fall Quarter 2007 Arredondo, Belen Enriquez-Marquez, Martin Fuentes, William Hung, Sheng - Hsiung Wei, Dan 1) The environmental forces influencing the snowboarding industry are: Social: Winter Sports declining  Alpine Skiers 1993 10.6 million 4.6% USA  Alpine Skiers 2003 6.3 million 2.6% USA Demographics * 80% participants were under 24 years old, median age 15.7 years,

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    Essay Length: 334 Words / 2 Pages
    Submitted: May 18, 2011
  • Describe Two of the Organisational Metaphors Studied and Discuss the Advantages and Disadvantages of Each

    Describe Two of the Organisational Metaphors Studied and Discuss the Advantages and Disadvantages of Each

    DESCRIBE TWO OF THE ORGANISATIONAL METAPHORS STUDIED AND DISCUSS THE ADVANTAGES AND DISADVANTAGES OF EACH. This essay explores the concept of studying organisation styles metaphorically, particularly as perceived by Gareth Morgan (1986). The essay begins by describing two of the organisational metaphors, specifically the mechanistic organisation and the organisation as a brain being the most diverse of the metaphors used. It then reviews the interpretation of theorists writing on the subject and explores the practicalities

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    Essay Length: 2,261 Words / 10 Pages
    Submitted: May 19, 2011
  • Relaxing Hands Spa of Central Florida - a Case Study

    Relaxing Hands Spa of Central Florida - a Case Study

    I. Table of Contents I. Table of Contents 2 II. Overview 3 III. General Company Description 4 IV. Products and Services 5 V. Marketing Plan 6 VI. The Competition 12 VII. Use and Effect of Fianance 16 VIII Startup Cost Analysis .................................................................................17 IX. Appendices 20 II. Overview Relaxing Hands of Central Florida is a professional, full service massage establishment located in Lake Mary, Florida. Our services include full-body, on-site chair, and therapeutic massages. We provide

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    Essay Length: 4,681 Words / 19 Pages
    Submitted: May 20, 2011
  • Detailing the Implications of a Team Leader Not Having Interpersonal Skills

    Detailing the Implications of a Team Leader Not Having Interpersonal Skills

    Task 4 4b - Detailing the implications of a team leader not having interpersonal skills; After successfully holding a training session for a small team of people on the merits of team working and interpersonal skills, I now have to identify the implications of a team leader not having the type of interpersonal skills that are needed to run an effective team. Interpersonal Skills enable you to work with others harmoniously and efficiently within a

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    Essay Length: 1,124 Words / 5 Pages
    Submitted: May 23, 2011
  • Learning the Skill of Self -Responsibility

    Learning the Skill of Self -Responsibility

    Learning the Skill of Self -Responsibility There came a moment when I had to look at my life and claim it as my own. I put myself here. I created this world that now seems upturned. I had to finally claim that Ð''personal responsibility' for my life. Taking this step required a skill that needs to be learned by many individuals. The acceptance of inner acknowledgment that we are solely responsible for our choices in

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    Essay Length: 766 Words / 4 Pages
    Submitted: May 26, 2011
  • Case Study: Ebay

    Case Study: Ebay

    Introduction/Summary eBay is synonymous with internet commerce. The website offers no product, only an e-commerce platform that aligns buyers and sellers. eBay gains it revenue by charging a fee to the seller to post a product, sell the product and merchant fees for the product (if the buyer chooses to use the PayPal option). eBay is based out of San Jose, California and half of their users are outside of the United States. Per the

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    Essay Length: 720 Words / 3 Pages
    Submitted: May 26, 2011
  • Case Study Proton Automobiles

    Case Study Proton Automobiles

    The auto industry in Malaysia is closely linked to the history of Perusahaan Otomobil Nasional Bhd (PROTON). PROTON was incorporated on May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and-other components. Some researchers like, Sim (1979) and Keat and Li (1998) pointed out obstacles to production efficiency in local motor vehicle assembly operations and also in the marketing of automobiles in Malaysia. This includes diseconomy of

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    Essay Length: 411 Words / 2 Pages
    Submitted: May 26, 2011
  • Avon Case Study

    Avon Case Study

    Geographic Segment According to the case study, Avon is located in different areas around the United States as well as in Europe and South America. It caters to both urban and rural regions. Demographic Segment Avon is directed primarily towards women whose ages range from 25-50 years and have average to below-average incomes. They may either be single, married, or with or without children and may or may not be employed. Avon also targets variety

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    Essay Length: 1,576 Words / 7 Pages
    Submitted: May 27, 2011
  • Case Study: Samsung Electronics

    Case Study: Samsung Electronics

    Case Study: Samsung Electronics [Md. Shafique Ahmed, MBA Program, North South University, Dhaka, Bangladesh] Abstract Samsung Electronics is one of the world giants in the business of electronic appliances such as memory chips, system-LSI and LCDs as well as A/V, computers, telecommunication devices, home appliances and other stand-alone products into a total solution of digital convergence era. The cases study has briefly focused on SamsungÐŽ¦s performance and challenges faced by them in the consumer electronics

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    Essay Length: 3,271 Words / 14 Pages
    Submitted: May 28, 2011
  • Boeing Case Study

    Boeing Case Study

    Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined, with capabilities in rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. It is supplying to customers in 145 countries around the world, and also are the number one U.S. exporter in terms of sales. The corporate headquarters are located in Chicago. The company is a publicaly traded corporation that is

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    Essay Length: 1,234 Words / 5 Pages
    Submitted: May 29, 2011
  • Samsung Electronics Strategy Has Successfully Achieved Both Low-Cost Advantages and Differentiated Products

    Samsung Electronics Strategy Has Successfully Achieved Both Low-Cost Advantages and Differentiated Products

    Q1. Samsung Electronics strategy has successfully achieved both low-cost advantages and differentiated products. Samsung is able to achieve and maintain its low cost position due to various factors. Samsung has always emphasized on process and production efficiency. The company places all its fab lines and R&D facility at a single site, so that engineers from various departments can come together to resolve any process or design issues as soon as possible. Benefiting from the collocation,

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    Essay Length: 781 Words / 4 Pages
    Submitted: June 4, 2011
  • Target Corporation Case Study

    Target Corporation Case Study

    Target Corporation Internal Equity and External Competitiveness Paper Team C - Tabiatha Harrison, Emilio Galvan, Kenneth Mosely, Lisa Moten, Torie Santos and Ruben Zuniga University of Phoenix HRM 424 - Compensation Robert Muliero October 29, 2007 Target Corporations Internal Equity and External Competitiveness Paper Introduction (Kenneth) The Target Corporation prides itself in having an organizational culture where everyone is valued and rewarded for their efforts, determination, motivation, and hard-work. In that the employees are

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    Essay Length: 2,806 Words / 12 Pages
    Submitted: June 5, 2011
  • British Airways Case Study

    British Airways Case Study

    CONTENTS 1. Terms of referenceÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'....3 2. Executive summaryÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'.......3 3. IntroductionÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'.......3 4. FindingsÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'......5 4.1 RATIOS.................Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'......5 1. Profitability Ratios 2. Efficiency Ratios 3. Liquidity Ratios 4. Investment Ratios 4.2 SWOT AnalysisÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'..............7 4.3 PEST AnalysisÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'....Ð'...Ð'.......8 5. ConclusionsÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'.......9 6. BibliographyÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'....10 7. AppendicesÐ'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'...Ð'......11 Appendix 1- Ratio Calculations for period 2001-2005 1. Terms of reference. On the instruction of British Airways the financial analyst was appointed and asked to analyse the financial position and report on the future performance and profitability

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    Essay Length: 2,421 Words / 10 Pages
    Submitted: June 5, 2011
  • Master Skills

    Master Skills

    People all over the place use different skills each and every day, some in which you benefit from and others you do not as much. A skill in which I truly believe would benefit every human being if every person would master it and use it on a daily basis. The skill I am talking about is Leadership. Leadership has many different benefits such as loyalty, duty, respect, selfless service, honor, integrity, and personal

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    Essay Length: 873 Words / 4 Pages
    Submitted: June 5, 2011
  • Alumnia, Inc Case Study

    Alumnia, Inc Case Study

    Introduction Alumina, Inc. (AI), as portrayed in the University of Phoenix (UOP) simulation, is a $4 billion dollar company operating n eight countries around the world. AI's business interests are in automotive components and manufacture of packaging materials, bauxite mining, alumna refining, and aluminum smelting (UOP, 2007). Five years prior, AI was reported to be in violation of environmental discharge norms discovered during a routine compliance evaluation inspection. AI was ordered by the Environmental Protection

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    Essay Length: 1,734 Words / 7 Pages
    Submitted: June 7, 2011
  • Ups-Hp Case Study

    Ups-Hp Case Study

    TABLE OF CONTENTS Page 2 Executive summary Page 3 Introduction Page 4 Main supply chain issues within the Hewlett Packard-UPS case study Page 6 Strategies for the future Page 8 Conclusion 1 EXECUTIVE SUMMARY The concept of supply chain is tightly linked to the concept of collaboration. A supply chain by nature involves the interaction of two or more firms, sharing resources, risks and capabilities and jointly working to achieve higher business performance. Therefore, companies

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    Essay Length: 2,268 Words / 10 Pages
    Submitted: June 9, 2011
  • Apple Inc. Case Study

    Apple Inc. Case Study

    Apple Inc. From Wikipedia, the free encyclopedia (Redirected from Apple Computer) Jump to: navigation, search Apple Inc. The Glass Apple Logo (1998 Ð'- Present) Type Public (NASDAQ: AAPL, LSE: 0HDZ, FWB: APC) Founded Flag of California California, USA (April 1, 1976, as Apple Computer Inc.) Headquarters 1 Infinite Loop, Cupertino, California Key people Steve Jobs, CEO & Co-founder Steve Wozniak, Co-founder Timothy D. Cook, COO Peter Oppenheimer, CFO Philip W. Schiller, SVP Marketing Jonathan Ive,

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    Essay Length: 10,466 Words / 42 Pages
    Submitted: June 10, 2011
  • Case Study of Human Development

    Case Study of Human Development

    Human Development Jeremey Jackson University of Southern Maine HRD200J: Human Growth and Development Summer I 2011 Instructor: Julie Zink, Ph.D. June 12, 2011 Introduction Jamie is a 20-year-old African American female currently enrolled in college. She is enrolled as a full time student at SELU. She lives in apartment close to campus and she is on her on far away from home. She is in the Later Adolescence stage of development and is dealing with

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    Essay Length: 1,380 Words / 6 Pages
    Submitted: June 12, 2011
  • Case Study of Human Development

    Case Study of Human Development

    Human Development Jeremey Jackson University of Southern Maine HRD200J: Human Growth and Development Summer I 2011 Instructor: Julie Zink, Ph.D. June 12, 2011 Introduction Jamie is a 20-year-old African American female currently enrolled in college. She is enrolled as a full time student at SELU. She lives in apartment close to campus and she is on her on far away from home. She is in the Later Adolescence stage of development and is dealing with

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    Essay Length: 1,380 Words / 6 Pages
    Submitted: June 12, 2011
  • McDonald's Corporation: Case Study

    McDonald's Corporation: Case Study

    McDonald's Corporation: Case Study McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely

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    Essay Length: 1,387 Words / 6 Pages
    Submitted: June 13, 2011
  • Comparative Study of Trade Between Australia, Usa and Japan

    Comparative Study of Trade Between Australia, Usa and Japan

    TABLE OF CONTENTS Executive Summary------------------------------------------------------------2 Introduction----------------------------------------------------------------- 1. Comparative Snapshot of USA, Japanese, and Australian Economics--------------------------------------------------------------------------4 2. Comparative Historical Profile of the USA, Japan and Australia's Economic Development--------------------------------------------------------7 3. Overview of Australia's International Trading Pattern with USA and Japan----------------------------------------------------------------------------- 4. Operations of Labor Market in the USA, Japan and Australia-----13 Conclusion-------------------------------------------------------------------1 Bibliography--------------------------------------------------------------------1 EXECUTIVE SUMMARY This paper reviews and compared the economic performances of Australia, Japan and USA. Overall, these three countries enjoy very healthy economic activities.

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    Essay Length: 2,138 Words / 9 Pages
    Submitted: June 13, 2011
  • A Study of Hrm Culture & Employees' Job Satisfaction in Industries, Tamilnadu

    A Study of Hrm Culture & Employees' Job Satisfaction in Industries, Tamilnadu

    A STUDY OF HRM CULTURE & EMPLOYEES' JOB SATISFACTION in INDUSTRIES, TAMILNADU Submitted to the Madurai Kamaraj University for the award of the Degree of DOCTOR OF PHILOSOPHY By Dorothy, M.A., CENTRE FOR ENTREPRENUERSHIP DEVELOPMENT No 5, South Street Extension Singarayar Colony Madurai - 625 002 Under the Guidance of Dr. J. Jack Foreyster, M.A.,Ph.D Reader, Institute of Social Sciences Madurai, India APRIL 2001 DECLARATION I declare that " Study Topic " is my own

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    Essay Length: 5,018 Words / 21 Pages
    Submitted: June 15, 2011
  • Rendell Company Case Study

    Rendell Company Case Study

    Rendell Company Management Control System 12th edition Robert N. Anthony Executive Summary This report will give us a clear perspective as to what the optimal organizational structure that suits Rendell Company plus some additional control system in attaining the company's main objectives. We will be also tackling the roles, functions and responsibilities of a controller in an organization. This case takes us into Rendell Company which is currently having problems between the corporate controller and

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    Essay Length: 948 Words / 4 Pages
    Submitted: June 15, 2011
  • An Analysis of the Moyo Case Study

    An Analysis of the Moyo Case Study

    Strategic Principles Individual Project AN ANALYSIS OF THE MOYO CASE STUDY Introduction: Yu (2004, p. 300) state international hospitality corporations develop strategic marketing guides for expansion in foreign countries. Strategic marketing takes a global and long term view in planning objectives for overseas operations. Environmental scanning is used by hospitality firms to seek information about threat, opportunities, macro environment analysis, micro environment analysis and industry analysis. The critical aspect of strategic principles is identifying gaps

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    Essay Length: 3,810 Words / 16 Pages
    Submitted: June 16, 2011
  • Marketing Study: Purchasing Gps

    Marketing Study: Purchasing Gps

    1. What were the motivations/needs which led you to purchase this product? (Discuss both the obvious and the not-so-obvious underlying motivations. Consider whether you can apply Maslow's hierarchy of needs.) This past Christmas I purchased a GPS unit for my longtime girlfriend, Caroline. The primary motivation being that Caroline is not from the area, and has a tendency to get lost. Purchasing a GPS unit would save us both time and aggravation (more on that

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    Essay Length: 1,247 Words / 5 Pages
    Submitted: June 19, 2011