Whole Foods Task Environment

Whole Foods Task Environment

Whole foods specializes in organic and natural products. It is the niche that made WFM so successful. The variety of products offered range from produce, to seafood and even natural health and skin care products. A leader in the market if grew through merger and acquisition a strategy that helped WFM eliminate its competition, but the Organic and Natural food industry has been growing for years in the double digits "...can be a profitable, sustainable business for those producers interested in going through the certification process necessary to enter this market. Organics have grown at a rate of nearly 20 percent per year for the last seven years, and industry experts are forecasting continued growth. One study, undertaken by the organic Trade Association, surveyed industry leaders about the trends in organics and where they saw the next 20 years taking them. They forecasted that overall; the everyday use of organic products of all kinds will be both accepted and routine by the year "('Organic Food Trends"). Even though the expectation are high for whole food growth, there little evidence of health benefits from organic foods, Stanford study finds. " There isn't much difference between organic and conventional foods, if you're an adult and making a decision based solely on your health," Said Dena Bravata, MD, MS. Health benefits of organic and health food makes a little difference individuals, but it would make a significant difference on saving the environment from toxins. The scope of WFM competition varies from small health food stands, to Specialized stores like Trader Joe's or like to supermarket giants like Wal-Mart and Kroger.

Threats of new entrants are imminent in the organic and natural food market. WFM major new entrant concerns is giant supermarket picking their product line. If Walt-Mart decided to have a complete natural and organic section; Lower prices, store proximities, and one stop shop convenience will definitely hurt WFM customer basis. Wal-Mart offers an unmatched accessibility to health food stores. Safeway Trader Joe's and other would truly pay the price of allowing Giant Box store enter their market. Small stores don't really have a noticeable impact on WFM at this point as it started it grew by merger and acquisition it will continue the same path as well as opening new stores. With buying Wild

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