Unilever History
Essay by jal2013 • December 24, 2013 • Essay • 577 Words (3 Pages) • 1,115 Views
III. Study Background
1. Company Profile
A. History
1885-1990 - Before The Company Was Named Unilever
- Jurgens and Van Den Bergh opened their first company to produce margarine in Netherlands and moved its market to Germany and built factories there as well. On the other hand, Lever&Co created Sunlight Soap and eventually saw the rising demand in personal hygiene and decided to launch "Lifebuoy Soap".
1900s - Price of Raw Materials Increased
- Level Brothers agreed with three other manufacturers so that they can limit the cost of raw materials. While Jurgens and Van Den Bergh formed an association to share profits but still continued to compete against each other.
1910s - A Decade of Change
- Jurgens and Van Den Bergh formed an alliance with Kellog's in preparation for their expansion in North America and Level Brother the industry of margarine with the launch of Planter's in South Africa. All three companies are now venturing new industries in America in this years.
1920 - Unilever was officially born
- Jurgens and Van den Bergh, who have already teamed up with two European industries, Centra and Schicht, join forces to form Margarine Unie. Margarine Unie have acquired many companies in Europe and gained lots of new members and businesses. And finally on 2 September Lever Brothers and Margarine Unie sign an arrangement to build Unilever.
1930 - Overcoming Challenges
- On January 1, Unilever was officially established. Procter and Gamble entered the market and became Unilever's number on one rival. Also, brands that are vitamin-enriched became popular. World War II came and everything became tough for Unilever that it had to invest in industries not connected with oils and fats.
1940s - Focusing On Local Needs
- Unilever becomes the majority stockholder in Frosted Foods which owns Birds Eye and the UK rights to a way of food preservation new to mass markets - deep-freezing. The war ended and Unilever was able to recover although remains shut out from Eastern Europe and China.
1950s - A post-war consumer boom
- Sunsilk
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