The Hello Kitty Trademark
Essay by mikopalmos • April 6, 2013 • Essay • 471 Words (2 Pages) • 1,561 Views
Case Facts
* The hello kitty trademark have been joined by Tuxedo Sam and My Melody.
* Not only young girls but also young boys patronize the hello kitty merchandise.
* The boutiques named Sanrio Corporate earn sales of 1.2 Billion.
* Hello kitty has lead the charge of the Nippon culture throughout Asia.
Questions
1. Explain the appeal of characters like hello kitty to younger consumer in both Asia and western countries, taking note of cultural and group influences.
2. Explain why characters like hello kitty appeal to a broader audience in Asia. Do you think that Hello Kitty will be able to generate the same level of broad appeal in western countries?
Strong Jap culture.(2 theories)
3. What factors have lead to spread of Nippon culture throughout Asia? Do you see the spread continuing? If so, why or why not?
Answers
1. The concept of cuteness is standard all in different countries, in this case, it is similar between Japan and the United States. The Appeal of the Hello Kitty merchandise, affects the sales from this markets, because as said, the concept of cuteness (ie Nippon culture) is much preferable for different countries.
2. The said characters of the products such as Hello kitty is more attractive to the younger ages because it is simple, cute and adorable as this is what the younger ages wants from a toy but soon after they found out that this set of features is not only appealing to the younger audience but also to the adults.
Somehow, the Japanese culture greatly affects different countries, in this case, the United states we're also influenced by the Nippon culture from Japan. In real world situations, this is greatly true, not only the United states gets affected by the Japanese culture but also different Asian countries.
3. As we all know, that the Japanese culture is well know. The experts say that a country is more influential when they have great economic standards. Japan is also known for different innovations, products designs and technology advancement. In this case, the influence of
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