The Fantasy Trip of the Bean - Development Status and Problems of Domestic Animation Development

Preface

This graduation thesis (Design) topic is "the fantasy trip of the bean" animation short film design, mainly uses the two-dimensional animation design way to complete. Animation, as one of the contemporary cultural industries, has been affecting the development of cultural economy in the whole world. And we learn animation, in addition to the completion of our undergraduate education, but also to the industry has a profound understanding of the significance of the existence of animation, but also to its development and the impact of its own understanding. All of us in this graduation design, not only to the animation production process to get a full understanding, but also in the industry's influence to get relevant views. This undergraduate thesis

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1. development status and problems of domestic animation development

The development history of Chinese animation is a state of twists and turns. In the 60s, it started and developed steadily, so that we had a great reputation in the later years, and only after the Cultural Revolution began to go down the downhill. We can see that we can see that the animation works have started in recent years, and that we are constantly striving for the animation industry and for me. The cultural life of our people is working hard. But when it comes to the development of animation in China, it is worth mentioning. With 2017 "China Animation Development Report", the biggest problem in domestic animation is that the ability to tell the story is to be promoted and the positioning ability of the target needs to be promoted. Story is the skeleton and soul of animation. It is also responsible for the clear responsibility of the movie. It also carries the mission of transmitting spirit and excavating human nature. The two party animated audiences are generally divided into children, adults and all ages. However, according to the relevant data, domestic animation is mainly oriented to children's "low childhood" category, which has the market potential of the lack of adult products. The real purpose of domestic animation is to make children's works purely and to the best of all age works according to the masses.

2. development status and problems of foreign animation development

In the mid and late twentieth Century, the major developed countries and regions in the world began to lead from the production oriented to the consumer oriented, and the demand for entertainment began to grow. The animation industry is increasingly becoming a global industry with wide development space and promoting communication and communication between different cultures. It is playing a more and more important role in the global economic stage. So, let us take the United States as a representative to see how the development of foreign animation is. The development of American animation has a history of more than 100 years. It is a typical country with animated films as the main driving force for the entire animation industry. The American animation industry mainly has several characteristics, powerful media and platforms, brand authorized operation and a large number of talents. American animation is combined with technology and animation very well, and the naive visual effects of American animation, clear and easy to joke humor, constitute a strong autonomous

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