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Strategic and Operations Management

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Spring Of Joy

(Water Refilling Station)

In partial fulfillment for the requirements of Finals

“Strategic and Operations Management”

Part 1

  1. Company Background

Spring of Joy is purified water refilling station business owned and personally managed by Ms. Johannah Canlas Ramin. She decided to build up a water business exactly in front of their own house to provide faster and promptly access in managing her business. The business started December 19, 2016 located at Malvar Street Lourdes City of San Fernando, Pampanga. The location of the store is very accessible to their target market especially to the potential customers considered as their neighbors for Spring of Joy is the only water refilling station that have build in the Barangay of  Malvar.


The water refilling station offers safe, clean and purified water with reasonable price. The water refilling station uses the advance technology of water reverse osmosis filtering process which it transforms the raw water to safe and clean purified water quickly.

When the business operates well and properly, they had already built a company-customer relationship to their actual customers. In addition, by help of the recommendation of their actual customers to the potential customers, Spring of Joy became more popular when it comes to delivering good products and satisfying services to their barangay which it caused them to increase their sales and improve their marketing strategies. Somehow, because of the good instances of the Spring of Joy Company they weren’t able to accommodate the number of their customer’s purchase of orders because of the small facility. They weren’t able to manage the demand of their target market which sometimes it causes delay of processing the commodities and results for unsatisfied customers.  Luckily, the Spring of Joy is planning to study and to improve the defects inside of her company. Usually, the water refilling station is open from 8am to 6pm every day Monday to Saturday.



To provide a clean and safe drinking water that will ensure the customer’s safety and satisfaction.


To manage our organization and water resources to meet evolving regulatory requirements, water supply needs and customer expectations in the future.

  1. Product /Service Offering

The Product offered by Spring of Joy water refilling station is clean & safe purified water. They also offer through big container and bottled water.  They are just only  refilling bottled water but for those only walk-in.

Main Product

 Gallon slim with faucet refill Price per 3 gallon  – Php  70.00

                                                                      Php   50.00 (walk in)

  Bottled Water 5L (for walk in only)                       Php  25.00

Type of Water

Purified Drinking Water

Purified water is water that comes from any source, but has been purified to remove any chemicals or contaminants. Types of purification include distillation, deionization, reverse osmosis, and carbon filtration. Like distilled water, it has its advantages and disadvantages, the advantages being that potentially harmful chemicals may be taken out and the disadvantage being that beneficial minerals may be taken out as well.

  1. Current Production

This is the process flow of Spring of Joy water refilling station in every container have to be filled. First Picking up the unfilled container from to the house of the actual customers, then bring them to the station and start the refilling process until its ready  to delivered to the customers houses.

Flow Chart[pic 1]

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  1. Area for Improvement Analysis

Statement of the Problem

How will Ms. Johannah Canlas  Ramin improve her current facility layout?


To help Johannah  Canlas Ramin propose a better facility layout to improve the operations management and accommodate the purchase orders of the customers.

Analytical tools

Once a clear definition of the business’ situation has been established, the facility manager, planners and designers begin to consider how to balance current facility needs with long-term needs and issues.

       Layout Design

Current Structure[pic 28][pic 29]

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New Structure[pic 33][pic 34]

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  1. Recommendation

                  We recommend the Spring of  Joy water refilling station  should expand and improve the facility area to be productive to their working area.

Part II

  1. Alternative Courses of Action

ACA1 –

Improve the Strategic Facility Planning

ACA2 –

Improve the Operations Management








  • Utilization of people, equipment, space and energy.
  • Improved lead time
  • Improved processing time

  • Easy to supervise equipment
  • Can adequately managing areas of the operation such as human resources, production, inventory, logistics, purchasing, materials management, and more.
  • Difficult to change when implemented
  • Require high level of research and study.
  • Not flexible to changes
  • Loss of control over the process and core technologies
  • Occurs most frequently during the transition from manufacturing to sale.
  1. Strategies Option
  1. Recommendation




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