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Not Going to Happen

Essay by   •  November 18, 2012  •  Essay  •  276 Words (2 Pages)  •  706 Views

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Harley Davidson is one of a kind. They are the only makers of the heavy motorcycle. They are the name brand for all motorcycles. The average household income for those who purchase Harleys is $78,000 per year. While only 30% of those have college degrees and 9% of all Harley owners are women. The supply and demand for this company changes throughout the year, mainly depending on the season. The highest demand and lowest supply for the motor cycles in during the spring and summer times when the temperatures are the most warm and comfortable, which then causes the prices to go higher during those seasons. The demand is at its lowest supply at it highest during the fall and winter months, which also causes the prices to go down. The supply and demand greatly depends on the time of year for this type of company.

The elasticity of demand for this company also depends on the current season. During the winter's months when the supply is high and the demand is low, they have to lower the cost of the motorcycles because otherwise they will not sell them because there isn't much of a demand for them during that time of year. So lowering the prices will encourage consumers to go and buy them at the lowered prices.

Harley Davidsons elasticity of supply depends on the time of year as well. They produce more during the warmer months, spring and summer, because the demand is higher. But during the colder months, fall and winter, the production of the motorcycles basically comes to a halt because there becomes a surplus when the demand for the motorcycles goes away.

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