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Essay by review  •  March 4, 2011  •  Study Guide  •  638 Words (3 Pages)  •  542 Views

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Page 1 of 3 (new york stock exchange) (nasdaq stock exchange) (check out their annual report)

Aaron ( Wal-Mart, K-Mart, and Costco)

-Marketing and Advertising (advertising budget, new promotions for target, how do they do most of their advertising)

-Product Mix (other products or sevices offered besides retail such as a restaurant inside the store, a cafe, banking, eye doctor, film and photography, deli, that type of stuff)

-E-commerce (is target doing e-commerce, how much are they making off of it, compare between target and their competitors)

-Future goals (how can they improve, what do they have planned to become the #1 and not #2 retailer)

EW YORK -- Target's red tape is losing its stick.

By expanding its scope to develop hair care brands linked to fashion and by loosening the reigns on new product entry qualifications, Target's hair care department is poised to become a destination area of the store.

Target is capitalizing on its $1 billion licensing deal with apparel manufacturer Mossimo by creating a 28-stock-keeping unit line of shampoo, conditioner, styling and finishing products under the Mossimo brand name.

InWal-Mart is the world's #1 retailer, with more than 4,150 stores worldwide, 1,269,585 employees, and more than 100 million customers a week. It continually appears on Fortune Magazine's Most Admired and Best Companies to Work For lists.dustry sources said the hair care line was designed so that it would correspond with ...

Target's future also looks bright as it continues to grow at a very rapid rate. It currently boasts 1,055 Target Stores in 47 states, 62 SuperTarget stores in 14 states, 14 distribution centers, and 197,000 employees. It also enjoys strong financial support through its affiliation with sister-stores Dayton's, Mervyn's, and Marshall Field's (including previous Hudson's stores).

Doesn't it seem as though K-Mart should be better equipped to weather the storm with over 100 years of experience with customers, product lines, competition, marketing and all of the other ingredients necessary to prosper in today's challenging climate? Why aren't competitors experiencing the same negative results?

Industry analysts are suggesting a number of remedies, all of which would require revisiting the basics. This issue is



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