Logiech

1- Io is one of the most successful attempt has been made to improve the data capture applications with the PC by using pen and paper. The goal is to make these elements and data capturing more effective in the digital world. With the Logitech io pen, users can easily share, store, organize and retrieve their handwritten information by simply writing with ink on paper the way they have for thousands of years. An optical sensor embedded in the pen captures the handwritten images, storing up to 40 pages in memory. This captured digital information can then be transferred into the PC by synching the pen.

The Io captures and stores a digital version of a person's handwritten notes. These can then be downloaded, still in handwritten form, to a computer. The notes can then be added to documents or attached to e-mails.

2- Io is a productivity tool which really helps professionals to boost their efficiency, work the way they want and stay organized. The Logitech io solution offers total mobility, since all that is necessary to carry is the pen and a digital paper notebook. Customers, see the huge potential in this technology. It provides digital writing software to increase the efficiency and effectiveness of the entire process of capturing and using data. They can use it for data capture applications where paperwork usage can be reduced and access to the information will be easier. There is a cost savings in going digital in these markets.

3- Data capture applications are also used in our key target markets of government, public safety, healthcare solutions, pharmaceuticals and financial services. Our product is also used by a specific audience, students, with specific usability needs. The io could open up new sales channels to office product brochures (targeting corporate users). The io can be used by developing a software for the medical environment where, for example, using the io, prescriptions would be digitally recorded by doctors and transmitted to pharmacies over the internet. Also software can be developed for sales force automation or a CRM package. Also io can be used in forms management. Many government agencies or insurance companies tended to be forms-based in their paperwork. There is a potentially huge cost savings in going digital in these markets. A similar opportunity existed in the pharmaceutical industry where paperwork was involved in handling drug applications. Basically the groups

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