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Ikea Company Presentation

Essay by   •  April 6, 2015  •  Essay  •  289 Words (2 Pages)  •  1,521 Views

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 INTRODUCTION

Ikea's Origin and Establishment

 ASSESSIBILITY OF IKEA'S ENVIRONMENTAL RIVARY

Considering Ikea's market strategy using a summarised Porter's Five Forces of Competitive Advantage and the SWOT Analysis

 BETTER SWOT STRATEGY FOR IKEA

 Ikea's Need for Better Advertisement Strategy

 Ikea's Better Communication and Involvement of Stakeholders

 Restructuring of Ikea's Management

 Ikea's Need for Change of Market Target

 Ikea's Need for Market Share Increase

 Dealing with Ikea's Product Diversification

 Dealing with Ikea's Market Threats and Competitors

 Ikea's Social Trend Issues

 Dealing with Economic Meltdowns

 DEVELOPING TOWS MATRIX BUSINESS STRATEGIES

 Strengths-Threats (ST) strategy for Ikea

 Strengths-Opportunities (SO) strategy for Ikea

 Weaknesses-Threats (WT) strategy for Ikea

 Weaknesses-Opportunities (WO) strategy for Ikea

 IKEA'S CARBON MANAGEMENT MECHANISM

 Ikea's Product Restructure Technique

 Better Green Packaging

 Carbon Footprint Reduction

 Utilisation of Sustainability Product Score Card

 Use of Better Software Program for Ikea

 IKEA'S GREEN SUPPLY CHAIN MANAGEMENT

 IKEA'S GSCM BASIC PRACTICES

 IKEA'S SOCIAL LIFE INVOLVEMENT

 Ikea's Collaboration with Environmental bodies

 Ikea's Involvement with Humanity Organisations

 Ikea's Low Price Sales Affordability Strategy

 Interview for Deriving People's View

 CONCLUSION

SUMMARY OF ANALYSIS, FINDINGS AND LIMITATION

 REFERENCE

SEE LIST OF REFERENCE IN THE REFERENCE PAGE

TABLE OF CONTENT

INTRODUCTION

ASSESSIBILITY

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