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Global Communications Problem Solution

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Problem Solution: Global Communications

David Cook

University of Phoenix


This paper will cover the problem solution for Global Communications. It will start with an analysis of their situation, point out stakeholder perspectives and ethical dilemmas, determine a problem statement, Give an end state vision, give alternative solutions from benchmarking, give an analysis of those solutions, take a look at the risk and mitigation of those alternatives, take a look at the optimal situation, create an implementation plan, and create a matrix to measure the results of that plan.

We will analyze GC's situation to get a picture of what their current status. We will take all stakeholders into account to determine what the expectations of each are and create a plan to satisfy those expectations. An analysis will be conducted of the companies that have been benchmarked and we will determine best practices that have made the companies a success. We will then create a plan of action to attain the goals of the stakeholders and put that plan of action in place with measures that can tracked to determine if goals are being met.

Situation Analysis

Issue and Opportunity Identification

Issue Number 1: The Stockholders are loosing confidence in Global Communications as and investment opportunity. Their stock has depreciated by 50% over the last three years. Global Communications must increase their return on investments or potential investors will look at other opportunities.

Issue Number 2: Global Communications has to devise a plan of communications to notify everyone of their two prong strategy to increase profits and decrease technical service expenses.

To outline the strategy:

Ð'* Introduce new services to small business and consumer customers.

Ð'* An alliance with satellite companies to provide video services and broadband.

Ð'* Partnership with wireless provider to allow business owners anytime internet access through phones and PC cards.

Ð'* Cost cutting measures that will require layoffs and a 10% cut in salary and outsourcing of technical service jobs to Ireland and India.

Issue Number 3: Global Communications and the Technologies Workers Union have a strained relationship due to the recent contract negotiations. The employees gave up 20% of their education and health benefits.

These Issues must be resolved for Global Communications to become a more profitable and viable company for future.

Stakeholder Perspectives/Ethical Dilemmas


The stockholders want a better return on their investment in order to continue investing in Global Communications. If the return does not increase potential investors will look to other companies to invest in. The stock has incurred depreciation from $28 to $11 over the last three years. If this trend continues Global Communications cannot survive in the telecommunications market.


The employees of Global Communications want employment and better benefits. They do not want the continued erosion of their benefits such as education and health insurance.


The Leadership of Global Communications want increased profits to be more appealing to potential investors and reduce technical costs. They also, want to become a global telecommunications provider to improve their ability to satisfy customers and gain market share.

Technologies Workers Union

The Technologies Workers Union wants to prevent the loss of as many jobs as possible in the United States. They want to make sure that Global Communications lives up to their employee obligations from the recent contract.

Problem Statement

Global Communications will increase the company's market value by building alliances and partnerships with its telecommunications suppliers, marketing itself aggressively in the world market, and utilizing the expertise of its employees.

End-State Vision

Global Communications wants to be a global telecommunications company that strives to be the number one sources of communications for its customers, be the most appealing investment opportunity for investors, and be an ethical leader in the eyes of its employees and the community.

Alternative Solutions

Benchmarking exercise that was performed that was performed, several companies were researched for alternatives that may have been successful or unsuccessful in their strategies to improve the position of the corporations. The strategies that they implemented were in some cases very similar to Global Communications and in some cases they were very different. But, in any case, the study was to determine alternative strategies that would assist improve Global Communication's chances of implementing their new plan.

Cingular was a company that was successful in taking advantage of using good labor relations to provide a winning strategy. The Leadership decided that whatever was god for their company would be good for their organized labor. Therefore, they created a partnership that would determine the strategy to build and implement a strategy that would make Cingular a successful business (New York Times, 2006).

Delta Airlines had similar strategies to improving business viability of its airlines company. Delta had strategies that were similar to Global Communications, but they took the same stance as Cingular. The Leadership felt that without the partnership with the unions that they would not be successful as a whole. Therefore, they planned and implemented goals through negotiations with the unionized labor and over a period of time grew to be successful (Money CNN, 2006).

Southwest Airlines believes their success will also depend on how they utilize its people. The utilization of the best asset they have, making the people a partner with the airlines enhances its success. They believe that if they create that partnership and the employees have a part in the plans and strategies, they have a greater chance of being a true player in the marketplace (Hallowell, 1996).

Apple is an example of a successful



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