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Global Communication's Problems and Solutions

Essay by   •  May 5, 2011  •  Essay  •  1,131 Words (5 Pages)  •  1,900 Views

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Abstract

Global Communications (GC) organization has recently been through numerous troubles detrimental to its primary functions. Global Communication is a telecommunication company. Due to current economic conditions, telecommunications organizations are struggling to keep up with other industries. Their stock prices have fallen 50 % over a three-year period. The company has fixed costs that cannot be met, due to its lack of operating capital. Cost cuts made by the company include cutting healthcare and education benefits. Employee retention is another governing factor at the organization. The organizations should obtain and maintain a comprehensive understanding of cultural diversity within the workforce. Global Communications had to establish an appropriate benchmark of performance; therefore, the company will know when goals are not met. A significant increase in the efforts to develop the proposed globalization campaign perspective will provide alternative solutions to current organizational predicaments.

A successful marketing campaign will increase company visibility and make more establishments aware of the services that (GC) provides. Introducing new marketing strategies will focus and promote the additional services offered by Global Communications. The new marketing strategy must focus on the targeted market of a revised company strategy, such as discounts for consumers using multiple services and business consumer's discounts for multiple lines and services. Establishing performance indicators can help the company monitor the ongoing progress of the outsourced labor. Employers must invest energy in resources to produce a variety of discrete strategies. When interlaced together, these various aspects create a comprehensive model for building and maintaining a coveted and stable workforce.

Problem Statement

Problems

Numerous problems plague the Global Communications (GC) organization, which can ultimately be detrimental to its primary functions. The major problems experienced by (GC) are a result of too much competition. Consumers cannot tell the difference between phone companies, which results in poor customer retention. Increased competition from cable companies taking advantage of high bandwidth capacity is the company's primary competition. Internet based companies, joined the telecommunications industry, which was commercialized with little regulatory observation. Global Communication is a telecommunication company. The telecommunication industry is struggling economically. Global Communication's stock has fallen over the last 3 years from $28 a share to $11 a share. The local unionized employee receives a wage that not congruent with the financial resources of the business. This causes major financial pressures for the Global Communications organization.

The company has fixed costs that cannot be met, because they are not producing enough capital. Cost cuts made by the company include cutting healthcare and education benefits. Global Communications needs to consider the method of disposal pertaining to their call center real estate. They must consider whether to sell the property, lease it out, or consolidate offices. A lack of communication within the company permeates through the organization and it's Union. This lack of communication will eventually impact the productivity of its employees, which may impair company objectives. Employee retention is another governing factor at the organization. To survive, the proposed changes must be beneficial to Global Communications. The union is threatening legal action and involvement of the federal government.

Alternatives / Solutions

Global communications organization must create a new set of values, which reflects the realities of today's employees and daily business procedures. Obtaining a comprehensive understanding of cultural diversity within the workforce and business partnerships is vital. Identifying a list of appropriate cost cutting measures will ad to the companies viability, but this may also require altering the mission and or vision statement, so that it verifies the current operational goal and the global initiative. Global communications should research and consider current and potential opportunities; they will then realize possibility of organizational growth through the introduction of new services. Establish an appropriate benchmark of performance; consequently, alerts the company when goals are not met. "To a great extent it depends on how you embrace the inevitable and how well you communicate in terms that can be grasped and comprehended by an international audience"(Ford, J. 2005).

A significant increase in the efforts to develop the proposed globalization campaign perspective will provide alternative solutions to current organizational predicaments. There must be an aggressive global marketing campaign on an International perspective with the

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